Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Growing male population could bring more customers to market…
- …but the recession will negatively impact sales
- Most men bought clothes in last 12 months
- Mass and department stores are most visited
- Most men buy to replace old or worn out items
- Most men shop by themselves, and browse favorite stores
- Men are most frustrated by lack of desirable styles and correct sizing; comfort more important than style
- The impact of race/Hispanic origin
Insights and Opportunities
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- The store experience needs a facelift
- A modern man needs an iPod pocket
- How to reach reluctant male shoppers—via personal webcam shopper
Inspire Insights
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- Encouraging male shopping
- What’s it all about?
- It’s not just a “guy” thing
Market Factors
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- Does a growing male population mean a positive impact for retailers?
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- Figure 1: Male population by age, 2005-15
- Recession prolongs retail declines
- Struggling retailers
Men’s Clothing Purchases
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- Key points
- Most men have shopped for clothes in the past 12 months, but older and low-income men are less likely
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- Figure 2: Clothing purchases among men in the past 12 months, by age, January 2010
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- Figure 3: Clothing purchases among men in the past 12 months, by HH income, January 2010
- Jeans and t-shirts draw the most sales
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- Figure 4: Types of clothing purchased among men in the past 12 months, by age, January 2010
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- Figure 5: Types of clothing purchased among men in the past 12 months, by HH income, January 2010
Retail Channel Preferences
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- Key points
- Most men shop at mass merchandisers and department stores
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- Figure 6: Retailers used for clothing purchases among men in the past 12 months, by age, January 2010
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- Figure 7: Retailers used for clothing purchases among men in the past 12 months, by HH income, January 2010
Motivations for Purchase
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- Key points
- A vast majority of men are making replacement purchases
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- Figure 8: Reasons for clothing purchases among men in the past 12 months, by age, January 2010
Are Men Shopping Alone?
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- Key points
- Solo shopping on the rise
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- Figure 9: How men usually shop for clothes for themselves, by age, January 2010
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- Figure 10: How men usually shop for clothes for themselves, by HH income, January 2010
- Most men browse favorite stores when they shop
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- Figure 11: How men approach clothes shopping, by age, January 2010
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- Figure 12: How men approach clothes shopping, by HH income, January 2010
Shopping Frustrations and Aspirations
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- Key points
- Style and sizing are common sources of frustration
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- Figure 13: Common frustrations among men who shop for clothes for themselves, by age, January 2010
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- Figure 14: Common frustrations among men who shop for clothes for themselves, by HH income, January 2010
- Most men dress for comfort
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- Figure 15: Personal style goals among men who shop for clothing for themselves, by age, January 2010
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- Figure 16: Personal style goals among men who shop for clothing for themselves, by HH income, January 2010
- Men’s attitudes towards apparel
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- Figure 17: Men’s attitudes towards apparel, by age, January 2010
Impact of Race/Hispanic Origin
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- Key points
- Clothing purchases among ethnic men
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- Figure 18: Clothing purchases among men in the past 12 months, by race/Hispanic origin, January 2010
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- Figure 19: Types of clothing purchased among men in the past 12 months, by race/Hispanic origin, January 2010
- Retail channels frequented by ethnic men
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- Figure 20: Retailers used for clothing purchases among men in the past 12 months, by race/Hispanic origin, January 2010
- Reasons for clothes shopping among ethnic men
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- Figure 21: Reasons for clothing purchases among men in the past 12 months, by race/Hispanic origin, January 2010
- Approaches to clothes shopping among ethnicities
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- Figure 22: How men approach clothes shopping, by race/Hispanic origin, January 2010
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- Figure 23: Personal style goals among men who shop for clothing for themselves, by race/Hispanic origin, January 2010
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- Figure 24: Men’s attitudes towards apparel, by age, January 2010
Cluster Analysis
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- Stylers
- Demographics
- Characteristics
- Opportunity
- Standards
- Who they are
- Opportunity
- Complacents
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 25: Men’s clothing clusters, January 2010
- Figure 26: Reasons for clothing purchases among men in the past 12 months by men’s clothing clusters, January 2010
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- Figure 27: How men usually shop for clothes for themselves by men’s clothing clusters, January 2010
- Figure 28: How men approach clothes shopping by men’s clothing clusters, January 2010
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- Figure 29: Common frustrations among men who shop for clothes for themselves by men’s clothing clusters, January 2010
- Figure 30: Personal style goals among men who shop for clothing for themselves by men’s clothing clusters, January 2010
- Cluster demographics
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- Figure 31: Men’s clothing clusters, by age, January 2010
- Figure 32: Men’s clothing clusters, by household income, January 2010
- Figure 33: Men’s clothing clusters, by race, January 2010
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- Figure 34: Men’s clothing clusters, by Hispanic origin, January 2010
- Cluster methodology
Custom Consumer Groups
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- Key points
- Single men and those living with a partner are the most likely to impulse buy
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- Figure 35: Reasons for clothing purchases among men in the past 12 months, by marital status, January 2010
- Single men and those living with a partner are the most likely to browse
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- Figure 36: How men usually shop for clothes for themselves, by marital status, January 2010
- Single men want their clothes to look unique
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- Figure 37: Personal style goals among men who shop for clothing for themselves, by marital status, January 2010
Appendix: Other Useful Consumer Tables
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- Reasons for clothes shopping
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- Figure 38: Reasons for clothing purchases among men in the past 12 months, by HH income, January 2010
- The impact of race/Hispanic origin
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- Figure 39: How men usually shop for clothes for themselves, by race/Hispanic origin, January 2010
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- Figure 40: Common frustrations among men who shop for clothes for themselves, by race/Hispanic origin, January 2010
Appendix: Trade Associations
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