Table of Contents
Issues in the Market
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- Key issues
- Definition
- Abbreviations
Future Opportunities
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- Premium Push
- Popularity and its Price
Market in Brief
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- Recession and return
- Spain stays top
- Bookings, agents and the internet
- Future visitors...
- ...and intentions
- Fans and cost concerns
Internal Market Environment
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- Key points
- Recession hits overseas holidays
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- Figure 1: Overseas holidays and expenditure, 2005-10
- As UK volume grows
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- Figure 2: Domestic holidays and expenditure, 2005-10
- Almost seven in ten overseas holidays to Europe
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- Figure 3: Outbound holiday visits, by region visited, 2005-09
- Independence days
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- Figure 4: Independent holidays overseas, volume and expenditure, 2005-10
- Figure 5: Inclusive tours overseas, volume and expenditure, 2005-10
- Low-cost air flying high
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- Figure 6: Scheduled passengers carried by main low-cost airlines, 2005-09
- The train to Spain
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- Figure 7: Price & journey time comparison of air vs rail vs tunnel/car travel for Barcelona and Madrid, travelling February 2010
- Investment response
- A place in the Sun
Broader Market Environment
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- Key points
- It’s the economy
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- Figure 8: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
- The age in Spain
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- Figure 9: Trends in the age structure of the UK population, by gender, 2005-15
- ABs to increase
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- Figure 10: Forecast adult population trends, by socio-economic group, 2005-15
- Third agers and retirees
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- Figure 11: Forecast adult population trends, by lifestage, 2005-15
- Singles town
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- Figure 12: UK households, by size, 2005-15
- Online, off to Spain
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- Figure 13: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2005-09
- Spending priorities
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- Figure 14: Trends in what extra money is spent on, Nov 2009, Dec 2009 and Feb 2010
- euro strength continues
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- Figure 15: Annual average exchange rates for Sterling against other currencies, 2006-10
Competitive Context
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- Key points
- Spain still tops the charts
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- Figure 16: Top 20 overseas holiday destinations, by number of visits, 2005-09
Strengths and Weaknesses in the Market
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- Strengths
- Spanish investment
- Still UK’s top choice
- Ease of air (and low-cost) access
- Variety and affordability
- Future demographics
- Weaknesses
- euro makes for expensive perception
- Brits abroad
- Non-flyer expense
- Vulnerable to UK economic shifts
- Clouds on airlines’ horizon
Who’s Innovating?
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- Key points
- Getting there
- Getting around
- Showing off
- And boosting Brits
Market Size and Forecast
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- Key points
- Holidays to Spain
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- Figure 17: Volume and value of holidays to Spain, 2005-15
- 2010
- The future
- Independence’s day continues
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- Figure 18: Inclusive tours versus independent holidays to Spain, by volume, 2005-10
Segment Performance
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- Key points
- Diversification approach looks solid
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- Figure 19: Type of holiday taken for last holiday to Spain, 2005-09
- Time for Spain
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- Figure 20: Number of nights of last holiday to Spain, 2005-09
- Air flies high
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- Figure 21: Main method of travel used for last holiday to Spain, 2005-09
- Hotels hit
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- Figure 22: Type of accommodation used for last holiday to Spain, 2005-09
- Single surge
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- Figure 23: Number of group members for last holiday to Spain, 2005-09
Market Share
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- Key points
- Mainland main choice
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- Figure 24: Adults who have taken a holiday to Spain for their last/last but one holiday, 2005-09
- Balearics take top spot
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- Figure 25: UK visits to Spain by region of visit, 2005-09
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- Figure 26: Top hotel chains in Spain, 2008
Companies and Products
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- Thomas Cook Group
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- Figure 27: Key financials for Thomas Cook UK & Ireland, 2008-09
- TUI
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- Figure 28: TUI Travel’s UK & Ireland key financials
- Totally Spain
- Spain-holiday.com
- Monarch
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- Figure 29: Monarch Holiday key financials, 2007-08
- The Co-operative Travel
- easyJet
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- Figure 30: EasyJet plc key financials, 2008-09
- Ryanair
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- Figure 31: Ryanair key financials, 2008-09
Channels to Market
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- Key points
- Package fall
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- Figure 32: How last holiday to Spain was booked, 2005-09
- Internet the choice for over one in two
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- Figure 33: Method of booking for last holiday to Spain, 2005-09
Holidays Taken
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- Key points
- What holiday?
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- Figure 34: Types of holiday taken in last 12 months, January 2010
- Holidaymakers and non-holidaymakers
- Short vs Long
- Independent versus package
Holidays in Spain
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- Key points
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- Figure 35: Holidays taken in Spain, February 2007 and January 2010
- Spanish popularity undiminished
- The past, the present and future
- Packages, short breaks and non-holidaymakers
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- Figure 36: holidays taken in Spain, by selected types of holiday taken in last 12 months, January 2010
Future Intentions
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- Key points
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- Figure 37: Types of holiday or activity likely to/may take in Spain in the future, February 2007 and January 2010
- Beach beats all
- Older culture vultures
- Top-ups, all-ins, greens, activity seekers and solos
- Spanish experience and future plans
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- Figure 38: Types of holiday or activity likely to/may take in Spain in the future, by most popular holidays taken in Spain, January 2010
- Beyond the future
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- Figure 39: Types of holiday or activity likely to take in Spain in the future, by most popular types of holiday or activity likely to take in Spain in the future, January, 2010
Attitudes Towards Holidays to Spain
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- Key points
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- Figure 40: Attitudes towards holidays to Spain, February 2007 and January 2010
- Food and drink maintains popularity
- Family friendly
- Value but euro woes
- Brits abroad
- Experience and potential
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- Figure 41: Attitudes towards holidays to Spain, by most popular types of holidays taken in Spain, January 2010
- Future plans and attitudes
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- Figure 42: Attitudes towards holidays to Spain, by most popular types of holiday or activity likely to take in Spain in the future, January 2010
Targeting Opportunities
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- Key points
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- Figure 43: Holidays to Spain target groups, January 2010
- Spanish Fans
- Cost Conscious
- Bothered By Brits
- Spain – So What?
Appendix – Holidays Taken
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- Figure 44: Most popular types of holiday taken in last 12 months, by demographics, January 2010
- Figure 45: Next most popular types of holiday taken in last 12 months, by demographics, January 2010
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- Figure 46: Further types of holiday taken in last 12 months, by demographics, January 2010
- Figure 47: Other types of holiday taken in last 12 months, by demographics, January 2010
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- Figure 48: Least popular types of holiday taken in last 12 months, by demographics, January 2010
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Appendix – Holidays in Spain
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- Figure 49: Holidays taken in Spain, by popular types of holiday taken in last 12 months, January 2010
- Figure 50: Holidays taken in Spain, by other popular types of holiday taken in last 12 months, January 2010
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- Figure 51: Holidays taken in Spain by other types of holiday taken in last 12 months, January 2010
- Figure 52: Most popular holidays in Spain, by demographics, January 2010
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- Figure 53: Next most popular holidays in Spain, by demographics, January 2010
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Appendix – Future Intentions
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- Figure 54: Types of holiday or activity likely to take in Spain in the future, by second most popular types of holiday or activity likely to take in Spain in the future, January, 2010
- Figure 55: Types of holiday or activity likely to take in Spain in the future, by least popular types of holiday or activity likely to take in Spain in the future, January, 2010
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- Figure 56: Most popular types of holiday or activity likely to take in Spain in the future, by demographics, January, 2010
- Figure 57: Next most popular types of holiday or activity likely to take in Spain in the future, by demographics, January, 2010
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Appendix – Attitudes towards Holidays to Spain
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- Figure 58: Attitudes towards holidays to Spain, by further types of holidays taken in Spain, January 2010
- Figure 59: Attitudes towards holidays to Spain, by further types of holiday or activity likely to take in Spain in the future, January 2010
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- Figure 60: Attitudes towards holidays to Spain, by least popular types of holiday or activity likely to take in Spain in the future, January 2010
- Figure 61: Most popular attitudes towards holidays to Spain, by demographics, January 2010
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- Figure 62: Next most popular attitudes towards holidays to Spain, by demographics, January 2010
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Appendix – Targeting Opportunities
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- Figure 63: Holidays taken in Spain, by target groups, January 2010
- Figure 64: Types of holiday or activity likely to take in Spain in the future, by target groups, January, 2010
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- Figure 65: Target groups, by demographics, January 2010
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