This report examines long-term drinking trends in the UK since 1990. Only alcoholic drinks are considered, whether consumed in or out of the home. This is the first time that long-term drinking trends have been examined within the Market Intelligence series. In particular, this report examines consumer drinking habits, as well as consumer attitudes towards alcohol, and what are considered to be safe levels of alcohol consumption. A large part ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Contents
Introduction and Abbreviations
Consumption Trends
The Future
Forecast
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