The US men’s grooming market, as sold through food, drug and mass stores, will benefit from a growing male population between 2010 and 2015. As most population growth will occur among senior men—who are less likely than younger men to use a range of grooming products—grooming brands must make the most of the increasing number of senior men by aggressively marketing to them. Marketers will also be ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Deodorant/Antiperspirant
Segment Performance—Shaving Lotion/Cologne/ Talc/Gift Sets and Packs
Segment Performance—Haircare
Segment Performance—Shaving Cream/Gel
Segment Performance—Grooming/Shaving Scissors
Segment Performance—Skincare
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other FDMx
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Purchases
Retailers Used
Attitudes and Motivations
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Deodorant/Antiperspirant
Brand Share—Shaving Lotion/Cologne/Talc/Gift Sets and Packs
Brand Share—Haircare
Brand Share—Shaving Cream/Gel
Brand Share—Grooming/Shaving Scissors
Brand Share—Skincare
Innovation and Innovators
Brands and Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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The role of unemployment and decreasing median household income on the market
