Marketing to Millennials - US - March 2010
Marketing to Millennials - US - March 2010

Millennials, the children of the Boomers, are the next generational bulge, and as they move through their career stages, the impact of their buying power will reflect their numbers and be immense. Tapping into this generational segment as they begin their adult lives is important for brands hoping to establish lifelong relationships with their customers. The advent of social media (e.g. social networking sites) has forced marketers to change ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Demographic Drivers
Cultural Drivers
New Media Marketing Channels
Social Media Advertising
Technology
Financial Conditions and Concerns
Social and Ethical Issues
Lifestyle Concerns
Entertainment
Health and Diet Concerns
Race
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovation and Innovators
Television Advertising

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Other Useful Consumer Tables
Appendix: Trade Associations