Millennials, the children of the Boomers, are the next generational bulge, and as they move through their career stages, the impact of their buying power will reflect their numbers and be immense. Tapping into this generational segment as they begin their adult lives is important for brands hoping to establish lifelong relationships with their customers. The advent of social media (e.g. social networking sites) has forced marketers to change ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
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Demographic Drivers
Cultural Drivers
New Media Marketing Channels
Social Media Advertising
Technology
Financial Conditions and Concerns
Social and Ethical Issues
Lifestyle Concerns
Entertainment
Health and Diet Concerns
Race
Cluster Analysis
Custom Consumer Groups
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Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Television Advertising
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Other Useful Consumer Tables
Appendix: Trade Associations
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How social media are being used to reach Millennials
