This report explores the live entertainment market in the US. It provides insight into the external and internal factors affecting sales, consumption and consumer trends, and what they mean for future sales, promotional campaigns and industry innovations. This report is a follow-up to Entertainment Venues—US, January 2009. It provides an in-depth examination of the live entertainment market for industry promoters, venue operators, artist managers and live event marketers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance
Segment Performance—Arenas
Segment Performance—Amphitheaters
Segment Performance—Theaters
Segment Performance—Clubs
Segment Performance—Outdoor Stadium/Festival Sites
Market Drivers
Promotion Channels
Promotion Channels—Live Nation Inc.
Promotion Channels—AEG Live
Promotion Channels—Other
The Secondary Ticket Market
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Frequency at Live Entertainment Events
Where Consumers Go For Live Music Events
What Motivates Consumers to Purchase Tickets
What Prevents Consumers from Purchasing Tickets
Ancillary Items Purchased at Live Music Events
How Consumers Learn About Entertainment Events
How Consumers Purchase Tickets to Live Music Events
Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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How is the market segmented by venue and what venues are stagnating and which have grown in ticket volume?
