American Lifestyles - US - January 2010
American Lifestyles - US - January 2010

A variety of measures indicate that the economy did not significantly improve in 2009, as many had hoped. Unemployment rose steadily throughout the first three quarters of 2009 and reached a 28-year high of 10.2% in October. Consumer confidence climbed from the unprecedented lows observed in Q1 but remained at historically low levels throughout the year. These factors and others are driving changes in American lifestyles at a macro ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Recession: A driver of Lifestyle Evaluation and Change
Resilience: Overcoming Obstacles and Finding Value

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Escapism: Entertainment on a Budget
Media Evolution: Tech Sales Lag but Millions Spend More Time Online
Ethical Responsibility: The Next Big Trend?
Cluster Analysis: Entertainment-related

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Income Comparisons
Appendix: Additional Age Comparisons
Appendix: Additional Race/Hispanic Origin Comparisons