Alcohol Purchasing in Supermarkets - UK - October 2010
Alcohol Purchasing in Supermarkets - UK - October 2010

This is the first time that Mintel has produced a separate report looking at consumer behaviour surrounding and attitudes towards purchasing alcohol at supermarkets.

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Market Environment
Legislative Factors Affecting Supermarkets
Competitive Context

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Usage – How Much Do They Spend and On What?
Consumer Usage – Which Discounts Appeal the Most?
Consumer Attitudes Towards Discounting
Consumer Attitudes Towards Minimum Pricing
Consumer Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Environment
Appendix – Brand Communication and Promotion
Appendix – Consumer Usage – How Much Do They Spend and On What?
Appendix – Consumer Usage – Which Discounts Appeal the Most?
Appendix – Consumer Attitudes Towards Discounting
Appendix – Consumer Attitudes Towards Minimum Pricing
Appendix – Consumer Targeting Opportunities