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In 2009, sales of childrenswear made a modest bounceback to £5 billion after falling in 2007 and 2008. The falls in recent years can be attributed to low-cost imports, the growth of low-price supermarkets and discounters, combined with the effects of the recent recession.
The concept of value is well engrained in the childrenswear market. Twenty-five million people buy childrenswear from the supermarket – making them the leading outlet type for ...
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Market in Brief
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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Market Size and Forecast
Retail Competitor Analysis/Market Share
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Outlets Where Childrenswear is Bought
Attitudes Towards Buying Childrenswear and Schoolwear
Impact of Recession on Childrenswear Shopping
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Appendix – Internal Market Drivers
Appendix – Broader Market Drivers
Appendix – The Consumer – Outlets Where Childrenswear is Bought
Appendix – The Consumer – Attitudes towards Buying Childrenswear and Schoolwear
Appendix – The Consumer – Impact of Recession on Childrenswear Shopping
Appendix – Target Groups