Weddings in the Recession - US - June 2009
Weddings in the Recession - US - June 2009

Mintel examines the impact of the recession on wedding plans from the engagement to the vows and delivers a detailed list of how couples are swapping or trading-down in order to make ends meet. This study also reveals how non-traditional businesses can make inroads towards the bridal market as a growing number of couples embrace creativity and humor in place of formality.

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