Table of Contents
Issues in the Market
-
- Main issues
- Definitions
- Abbreviations
Future Opportunities
-
- The cool consumer goes camping
- The real camping thing
- Bargains and reputation
Market in Brief
-
- Riding high
-
- Figure 1: Domestic holidays and camping/caravanning holidays, 2004-09
-
- Figure 2: Overseas holidays and camping/caravanning holidays, 2004-09
- Shorter, spontaneous breaks
- Something new
- Customer demands
Internal Market Environment
-
- Key points
- Growth in multiple breaks
-
- Figure 3: Percentage of adults booking UK and overseas holidays, 2004-08
- Volume of holidays taken
-
- Figure 4: Domestic vs overseas holidays, 2004-09
- Holidaymakers going further
-
- Figure 5: Outbound holiday visits, by region visited, 2004-08
- Expenditure still rising
-
- Figure 6: Domestic and overseas holidays expenditure, 2004-09
- Figure 7: Average spend per trip, 2004-09
- Domestic short breaks getting shorter
-
- Figure 8: Length of last holiday abroad, 2004-08
- Whatever the weather
-
- Figure 9: Mean UK annual temperatures and rainfall, 1960-2008
- Nostalgia and price drive retro holidays
- Camp festival
- TV, film and media influences
Broader Market Environment
-
- Key points
- Economic turmoil
-
- Figure 10: Trends in personal disposable income and consumer expenditure, 2004-14
-
- Figure 11: Consumer Confidence Index, March 2008-February 2009
- Britain’s concerns are changing
-
- Figure 12: How concerns of the British population have shifted, February 2008-January 2009
- Wealthier classes increasing
-
- Figure 13: Forecast adult population trends, by socio-economic group, 2004-14
- Ageing Britain
-
- Figure 14: Forecast adult population trends, by lifestage, 2004-14
-
- Figure 15: Trends in the age structure of the UK population, by gender, 2004-14
-
- Figure 16: UK household sizes, 2004-14
- Life online
-
- Figure 17: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2004-08
- Exchange rates favour UK breaks
-
- Figure 18: Annual average exchange rates for Sterling against the euro and US Dollar, 2005-09
- Homes abroad
-
- Figure 19: English households with second home abroad, 2000/01-2007/08
- VAT and government support
Competitive Context
-
- Key points
-
- Figure 20: Overseas holidays vs self-catering holidays, 2004-09
- Action (wo)man
-
- Figure 21: Activity holidays taken, 2004-09
Strengths and Weaknesses in the Market
-
- Strengths
- Cool nostalgia
- Budget getaway
- Outdoors, sport and nature
- Festivals and live music
- Real experiences
- Weaknesses
- Image
- Weather
- Too family-centric
- Planning permission
- Shrinking family demographic
Who’s Innovating?
-
- Key points
- On offer
- Facilities and activities
- Caravan improvements
- Online and Twitter
- Wi-Fi
- New tents and caravans
Market Size and Forecast
-
- Key points
-
- Figure 22: Number of camping holidays taken in the UK and overseas, 2004-14
-
- Figure 23: Distribution of camping/caravanning holidays in UK parks, 2004-08
- The past
- The present
- The future
- Factors used in the forecast
Segment Performance
-
- Key points
- More mini breaks
-
- Figure 24: Duration of last camping/caravanning holiday, domestic and overseas, 2004-08
- Travel options
-
- Figure 25: Method of transport used for last camping/caravanning holiday, domestic and overseas, 2004-08
- Where to roam
-
- Figure 26: Countries/towns visited for last domestic camping/caravanning holiday, 2004-08
-
- Figure 27: Countries visited for last camping/caravanning holiday abroad, 2004-08
- Booking times
-
- Figure 28: When last domestic camping/caravanning holiday was booked, 2004-08
- Figure 29: When last camping/caravanning holiday abroad was booked, 2004-08
- Luxury camping
- Eco choices
Market Share
-
- Key points
- Sites abound
- Domestic breaks
-
- Figure 30: Type of accommodation used for last domestic holiday, 2004-08
- Holidays overseas
-
- Figure 31: Type of accommodation used for last holiday abroad, 2004-08
Companies and Products
-
- Key points
- Selected players
- The Camping and Caravanning Club
- Canvas Holidays
- Forest Holidays
- Haven Holidays
- Hoseasons
- Keycamp
- Park Resorts Ltd
- Vacansoleil
- Woolacombe Bay Holiday Parks
Distribution
-
- Key points
-
- Figure 32: How last domestic camping/caravanning holiday was booked, 2004-08
-
- Figure 33: How last camping/caravanning holiday abroad was booked, 2004-08
What Makes a Good Holiday?
-
- Key points
- Consumer priorities
- Important aspects of the holiday
-
- Figure 34: Key factors of good holidays, February 2009
Who Goes Camping and Caravanning?
-
- Key points
- Camping and caravanning involvement
-
- Figure 35: Experience of camping and caravanning holidays, February 2009
- Experience and potential
- Who ‘camps’, and how
Attitudes Towards Camping and Caravanning
-
- Key points
- Family-oriented and cheap
-
- Figure 36: Attitudes towards camping and caravanning, February 2009
- For families and value message reaches target
- When money gets tighter
- Weather is a drawback
- Hard work holidays
Targeting Opportunities
-
- Key points
- Target groups
-
- Figure 37: Camping and caravanning target groups, February 2009
- Figure 38: Target groups, by attitudes towards camping and caravanning holidays, February 2009
- True Campers
- Budget Campers
- Apathetic
- Rain Stopped Play
- Getting out and about
-
- Figure 39: Target groups, by key factors of good holidays, February 2009
- Camping divides the population
-
- Figure 40: Target groups, by experience of camping and caravanning holidays, February 2009
Appendix – What Makes a Good Holiday?
-
-
- Figure 41: Key factors of good holidays, by demographic sub-group, February 2009
- Figure 42: Less popular factors of good holidays, by demographic sub-group, February 2009
-
Appendix – Who Goes Camping and Caravanning?
-
-
- Figure 43: Camping and caravanning holidays at home and abroad, by key factors of good holidays, February 2009
- Figure 44: Camping and caravanning holidays at home and abroad, by less popular key factors of good holidays, February 2009
- Figure 45: Most frequent experiences of camping and caravanning holidays, by demographic sub-group, February 2009
-
- Figure 46: Least frequent experiences of camping and caravanning holidays, by demographic sub-group, February 2009
-
Appendix – Attitudes Towards Camping and Caravanning
-
-
- Figure 47: Most popular attitudes towards camping and caravanning, by demographic sub-group, February 2009
- Figure 48: Next most popular attitudes towards camping and caravanning, by demographic sub-group, February 2009
-
Appendix – Targeting Opportunities
-
-
- Figure 49: Target groups, by demographic sub-group, February 2009
-
Back to top