Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A slow-growth industry
- Paradoxically, a poor economy may be driving growth
- Sales of first aid treatments still corner the market, though lip balm/cold sore medications show strongest growth
- Retail channel preferences
- Facial skincare consumers
- Athlete’s foot and antibiotic ointments
Insights and Opportunities
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- Mimicking physicians’ formulas and their benefits
- Focusing on lesser known problems
Inspire Insights
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- Irritation for the Nation
- What's it about?
Market Size and Forecast
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- Key points
- Consumers looking for DIY remedies
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- Figure 1: U.S. FDMx sales of medicated skincare, at current prices, 2003-13
- Figure 2: U.S. FDMx sales of medicated skincare, at inflation-adjusted prices, 2003-13
- Walmart sales
Competitive Context
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- Doctor visits when necessary
- Drop in consumer confidence drives the “do nothing scenario” and private label sales
Segment Performance
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- Key points
- Economy clearly having an impact
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- Figure 3: U.S. FDMx sales of medicated skincare, segmented by type, 2006 and 2008
Segment Performance—First Aid
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- Key points
- More consumers taking care of smaller problems at home
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- Figure 4: U.S. FDMx sales of first aid, at current prices, 2003-13
Segment Performance—Lip Balm/Cold Sore Medications
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- Key points
- Consumers willing to self-medicate
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- Figure 5: U.S. FDMx sales of lip balm/cold sore medication, at current prices, 2003-13
Segment Performance—Acne Treatments
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- Key point
- Acne treatments continue to have their audience
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- Figure 6: U.S. FDMx sales of acne treatments, at current prices, 2003-13
Segment Performance—Foot Care/Athlete’s Foot Treatments
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- Key points
- Growth of foot care products stagnating
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- Figure 7: U.S. FDMx sales of foot care products, at current prices, 2003-13
Segment Performance—Anti-Itch Treatments
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- Key points
- A lack of innovation has not hurt sales
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- Figure 8: U.S. FDMx sales of anti-itch treatments, at current prices, 2003-13
Segment Performance—Wart Removers
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- Key point
- Little growth seen in wart removal market
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- Figure 9: U.S. FDMx sales of wart removers, at current prices, 2003-13
Segment Performance—Lice Treatment
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- Key points
- The stigma of lice
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- Figure 10: U.S. FDMx sales of lice treatments, at current prices, 2003-13
Market Drivers
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- Number of teens declining
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- Figure 11: Teen population, by age, 2008
- Rise in incidence of diabetes drives need for foot care
- High rate of obesity contributes to demand for foot care products
- Total population drives the market; but aging Baby Boomers presents opportunities
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- Figure 12: Population by age, 2004-14
Leading Companies
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- Key points
- Johnson & Johnson has its footprint visible with regard to many segments
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- Figure 13: FDMx sales of medicated skincare, by leading manufacturers, 2006 and 2008
Brand Share—First Aid Treatment
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- Key points
- Slight gains by some brands, but private label dominates
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- Figure 14: FDMx brand sales of first aid treatment in the U.S., 2006 and 2008
Brand Share—Lip balm/cold sore treatment
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- Key points
- Burt’s Bees holding its own despite controversy
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- Figure 15: FDMx brand sales of lip balm/cold sore treatment in the U.S., 2006 and 2008
Brand Share—Acne Treatment
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- Key points
- Old favorites lose ground
- Private label rises as economy sinks
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- Figure 16: FDMx brand sales of acne treatments in the U.S., 2006 and 2008
Brand Share—Athlete’s Foot Treatment
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- Key points
- With private label readily available, brand sales decline
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- Figure 17: FDMx brand sales of athlete’s foot treatment in the U.S., 2006 and 2008
Brand Share—Anti-itch treatment
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- Key points
- Consumers reach for the familiar, but also try to cut costs
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- Figure 18: FDMx brand sales of anti-itch treatment in the U.S., 2006 and 2008
Brand Share—Wart removal treatment
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- Key points
- A stagnant market for wart removal
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- Figure 19: FDMx brand sales of wart removal treatment in the U.S., 2006 and 2008
Brand Share—Lice treatment
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- Key points
- A category no one wants to talk about
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- Figure 20: FDMx brand sales of lice treatment in the U.S., 2006 and 2008
Brand Qualities
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- ChapStick
- Clearasil
- BENGAY
- Dr. Scholl’s
- Burt’s Bees
Innovation and Innovators
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- 3M Nexcare Microvex
- Johnson & Johnson
- SkiniD
- Kiss My Face
- Neutrogena Dermatologics
Retail Channels
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- Key point
- FDMx sales
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- Figure 21: U.S. sales of medicated skincare, by retail channel, 2006 and 2008
Retail Channels—Drug Stores
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- Key point
- Drug stores remain in the lead in medicated skincare
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- Figure 22: U.S. sales of medicated skincare at drug stores, 2003-08
Retail Channels—Mass Merchandisers and Food Stores
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- Key point
- Food stores and mass merchandisers try to compete
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- Figure 23: U.S. sales of medicated skincare at food stores, 2003-08
Advertising and Promotion
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- Figure 24: Television Ad for Activ On, 2008
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- Figure 25: Television ad for Clearasil Pimple Blocker Pen, 2008
- Figure 26: Television ad for Compound W, 2008
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- Figure 27: Television ad for Gold Bond, 2008
- Figure 28: Television ad for Orajel Overnight, 2008
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- Figure 29: Television ad for Polysporin Complete, 2008
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Medicated Skincare Usage
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- Usage of medicated skincare products
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- Figure 30: Medicated skincare products used, by gender, July 2007-September 2008
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- Figure 31: Medicated skincare products used, by age, July 2007-September 2008
- Usage of different types of products
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- Figure 32: Form of medicated skincare products used, by gender, July 2007-September 2008
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- Figure 33: Form of products used, by age, July 2007-September 2008
Product Attributes & Brands
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- Product attributes
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- Figure 34: Attributes found in medicated skincare products typically used, by gender, July 2007-September 2008
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- Figure 35: Attributes found in skincare products typically used, by age, July 2007-September 2008
- Brands used
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- Figure 36: Brand of facial cleansing or medicated product used, by gender, July 2007-September 2008
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- Figure 37: Brand of facial cleansing or medicated product used, by age, July 2007-September 2008
Remedy Formats and Condition Incidence
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- Usage of first aid/antibiotic remedies
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- Figure 38: First aid used, by gender, July 2007-September 2008
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- Figure 39: First aid used, by age, July 2007-September 2008
- Usage of different types of products
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- Figure 40: Types of first aid products used, by gender, July 2007-September 2008
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- Figure 41: Types of first aid products used, by age, July 2007-September 2008
- Brand of first aid product used
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- Figure 42: Brand of first aid product used, by gender, July 2007-September 2008
Assorted Ailments/Skincare Issues and Treatment
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- Prevalence of skincare issues
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- Figure 43: Prevalence of skincare issues, by gender, July 2007-September 2008
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- Figure 44: Prevalence of skincare issues, by age, July 2007-September 2008
- Treating athlete’s foot—prescription vs. non-prescription products
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- Figure 45: Usage of prescription products, by gender, July 2007-September 2008
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- Figure 46: Usage of prescription products, by age, July 2007-September 2008
- Treating eczema/psoriasis—prescription vs. non-prescription products
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- Figure 47: Usage of prescription products, by gender, July 2007-September 2008
- Treating nail fungus— prescription vs. non-prescription products
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- Figure 48: Usage of prescription products, by gender, July 2007-September 2008
- Attitudes towards OTC medicated skincare products
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- Figure 49: Attitudes towards OTC products, by gender, July 2007-September 2008
- Figure 50: Attitudes towards OTC products, by age, July 2007-September 2008
Severity of Ailments and Treatment Methodology
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- Ailment severity
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- Figure 51: Level of severity by ailment, January 2009
- Method of treatment for cuts and scrapes
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- Figure 52: Preferred method of treatment for minor cuts/scrapes by gender, January 2009
- Figure 53: Preferred method of treatment for minor cuts/scrapes by age, January 2009
- Preferred method of treatment by ailment
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- Figure 54: Preferred method of treatment for rashes/cracked skin, January 2009
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- Figure 55: Preferred method of treatment for cold sores/chapped lips, January 2009
- Preferences and purchasing behavior
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- Figure 56: Attitudes towards product attributes and purchasing behavior, by gender, January 2009
The Teen Consumer—Product Usage
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- Teens and facial skincare
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- Figure 57: Types of facial cleansing/medicated products used—teens, by age and gender, May 2007-June 2008
- Facial cleansing and medicated products
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- Figure 58: Forms of facial cleansing/medicated products used—teens, by gender, May 2006-June 2007
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- Figure 59: Forms of facial cleansing/medicated products used—teens, by gender, May 2006-June 2007
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- Figure 60: Brands of facial cleansing/medicated products used—teens, by gender, May 2007-June 2008
Race and Hispanic Origin
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- Usage of medicated skincare products
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- Figure 61: Medicated skincare products used, by race/Hispanic origin, July 2007-September 2008
- Usage of different types of products
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- Figure 62: Medicated skincare products used, by race/Hispanic origin, July 2007-September 2008
- Usage of first aid/antibiotic remedies
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- Figure 63: First Aid used, by race/Hispanic origin, July 2007-September 2008
- Attitudes towards OTC medicated skincare products
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- Figure 64: Attitudes towards OTC products, by race/Hispanic origin, July 2007-September 2008
Cluster Analysis
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- Neglecters
- Who they are
- Opportunity
- Treaters
- Who they are
- Opportunity
- Medicaters
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 65: Medicated skin care clusters, January 2009
- Figure 66: Method of treatment for cuts and scrapes by medicated skin care clusters, January 2009
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- Figure 67: Preferred method of treatment by ailment by medicated skin care clusters, January 2009
- Figure 68: Prefer to “do nothing” for individual ailemnt by medicated skin care clusters, January 2009
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- Figure 69: Products used in facial skincare routine by medicated skin care clusters, January 2009
- Figure 70: Attitudes towards product attributes and purchase behavior by medicated skin care clusters, January 2009
- Cluster demographics
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- Figure 71: Medicated skin care clusters by gender, January 2009
- Figure 72: Medicated skin care clusters by age group, January 2009
- Figure 73: Medicated skin care clusters by income group, January 2009
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- Figure 74: Medicated skin care clusters by race, January 2009
- Figure 75: Medicated skin care clusters by Hispanic origin, January 2009
- Cluster methodology
Custom Consumer Groups
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- Prevalence of skin issues and treatment of problems
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- Figure 76: Skin irritations, by custom group, January 2009
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- Figure 77: Treatment of minor cuts or scrapes by marital status and presence of children, January 2009
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- Figure 78: Treatment of minor rashes or itches by marital status and presence of children, January 2009
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- Figure 79: Treatment of cold sores by marital status and presence of children, January 2009
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- Figure 80: Treatment of dry or chapped lips by marital status and presence of children, January 2009
Appendix: Other Useful Consumer Tables
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- Figure 81: Brand of first aid product used, by age, July 2007-September 2008
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- Figure 82: Usage of prescription products, by age, July 2007-September 2008
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Appendix: Trade Associations
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