CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Since the last Mintel review of the market for chocolate confectionery in November 2002, volume and value sales have continued to fall. However, the market has been actively combating the effects of their shrinking consumer base. Manufacturers have responded by seeking internal efficiencies, downsizing production operations and by forming “masterbrands” of their leading products. Such activities have allowed Cadbury, Nestlé and Masterfoods to dominate the chocolate confectionery market, as they ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Trends
Market Segmentation
Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Development
New Product Briefs
The Consumer: Attitudes and Typologies
The Future
Forecast
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