American Lifestyles - US - January 2009
American Lifestyles - US - January 2009

Millions of Americans have made subtle changes to their lifestyles in an effort to maintain a relatively high standard of living while reducing expenditures. At the same time, lifestyle trends such as the increased popularity of sustainability, multiculturalism, and healthy living are all compelling behavioral and attitudinal change. As such, it is critical for companies to take an in-depth look at lifestyle trends in the U.S. and to determine ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Theme: Coping with Recessionary Pressures
Theme: Greening on Hold
Theme: Eating with Meaning
Theme: The Rise of Multiculturalism
Theme: The Social Media Blitz
Cluster Analysis—How Consumers Cope with Recession

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix A: Other Useful Consumer Tables
Appendix: Trade Associations