This report focuses on how the imported beer category has changed, particularly in response to the current U.S. economic and social landscape, as well as current trends in beer and brewing. Current economic pressures in the US have motivated consumers to seek alternate choices to higher-priced imported beer.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Regular Imported Beer
Segment Performance—Light Imported Beer
Retail Channels
Retail Channels—Beer, Wine and Liquor Stores
Retail Channels—Supermarkets
Retail Channels—Supercenters, Mass Merchants and Warehouse Clubs
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer: Beer Usage, Frequency of Use and Brands
Beer Preferences: Domestic vs. Imported
Loyalty to Types and Brands of Beer
Most Desired Attributes in Beer
Incidence and Reasons for Drinking More or Less Beer
Choice of Retail Channels to Purchase Beer
Beer-purchasing Habits and Influence of Recession
Attitude towards Domestic and Imported Beer: A Comparison
Imported Beer and BYOB Attitudes
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Convenience Stores
Leading Companies
Brand Share—Regular Imported Beer
Brand Share—Light Imported Beer
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix 1: Additional Age Comparisons
Appendix 2: Additional Regional Comparisons
Appendix 3: Additional Household Income Comparisons
Appendix 4: Additional Race/Hispanic Origin Comparisons
Appendix 5: Additional Gender Comparisons
Appendix: Trade Associations
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What consolidations have occurred in the beer industry? What changes are currently taking form? What could the imported beer market look like in the future?
