CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Aggressive expansion by the mobile phone network operators has not only changed the dynamics of the mobile phone retail market but has also altered the landscape of UK retail.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Market Size and Forecast
Sector Sales and Forecasts
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Where do Consumers Buy Mobile Phones?
Motivations for Shopping at a Particular Retailer (Online and In Store)
Mobile Phone Usage Habits
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Brand Elements
Brand Communication and Promotion
The Carphone Warehouse
Hutchison 3G
France Telecom (Orange)
Nokia
Phones 4U
Telefonica/Telefonica Europe (O2)
T-Mobile
Virgin Mobile
Vodafone
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Where Do Consumers Buy Their Mobile Phone?
Appendix – Motivations for Shopping at a Particular Retailer (Online and In Store)
Appendix – Mobile Phone Usage Habits
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