Sportswear has been through the boom times of the 1990s and is now suffering from a severe bout of consolidation. With many mainstream brands labelled as 'chav fashion', its acceptance as everyday casual clothing is facing a major challenge. In a polarising market, splitting between performance sportswear, casual fashion and comfort clothing those left in the middle are in a very precarious situation
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Market in Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
What Sports Clothing They Buy
Attitudes Towards Buying Sports Clothing
Attitudes Towards Sports Clothing
Consumer Typologies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Brand Communication and Promotion
Appendix – What Sports Clothing They Buy
Appendix –Attitudes Towards Buying sports Clothing
Appendix – Attitudes Towards Sports Clothing
Appendix – Consumer Typologies
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