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The carbonated soft drinks market continues to exhibit a downward trend in sales and consumption. Even though the market still commands the highest consumer penetration among all non-alcoholic beverages, the market’s long-term profitability appears to be threatened by a combination of factors including soda’s link with the ongoing obesity issues among Americans and consumers’ growing skepticism about the use of artificial sweeteners in diet soda. However, a number ...
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Insights and Opportunities
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance—Regular Carbonated Drinks
Segment Performance—Diet Carbonated Drinks
Segment Performance—Seltzer/Tonic Water/Club Soda
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Carbonated Drinks Usage, Type and Frequency
The Teen Soda Consumer
Incidence and Reasons for Drinking More or Less Soda Compared to a Year Ago
Carbonated Soft Drinks: Attitudes and Motivations
Impact of Race/Hispanic Origin
Attitudes Towards Soda Sweeteners
Custom Consumer Groups
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Convenience Stores
Brand Share—Regular Carbonated Drinks
Brand Share—Diet Carbonated Drinks
Brand Share—Seltzer/Tonic Water/Club Soda
Innovation and Innovators
Advertising and Promotion
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data: Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations