Carbonated Soft Drinks - US - June 2009
Carbonated Soft Drinks - US - June 2009

The carbonated soft drinks market continues to exhibit a downward trend in sales and consumption. Even though the market still commands the highest consumer penetration among all non-alcoholic beverages, the market’s long-term profitability appears to be threatened by a combination of factors including soda’s link with the ongoing obesity issues among Americans and consumers’ growing skepticism about the use of artificial sweeteners in diet soda. However, a number ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Retail Channels—Overview

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Regular Carbonated Drinks
Segment Performance—Diet Carbonated Drinks
Segment Performance—Seltzer/Tonic Water/Club Soda
Retail Channels—Supermarkets
Retail Channels—Mass
Retail Channels—Other
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Carbonated Drinks Usage, Type and Frequency
The Teen Soda Consumer
Incidence and Reasons for Drinking More or Less Soda Compared to a Year Ago
Carbonated Soft Drinks: Attitudes and Motivations
Impact of Race/Hispanic Origin
Attitudes Towards Soda Sweeteners
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Convenience Stores
Leading Companies
Brand Share—Regular Carbonated Drinks
Brand Share—Diet Carbonated Drinks
Brand Share—Seltzer/Tonic Water/Club Soda
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data: Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations