Representing a wide variety of foods, the market for healthy snacks was valued at $29 billion in 2008. Sales grew by 17% from 2003-08 but there was zero growth in sales at inflation-adjusted prices. This report addresses issues of key concern to manufacturers, marketers, and distributors of healthy snack foods, including:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Cheese
Segment Performance—Cereal
Segment Performance—Crackers
Segment Performance—Yogurt
Segment Performance—Energy, Cereal, Diet and Snack Bars
Segment Performance—Nuts and Seeds
Segment Performance—Dried Fruit and Fruit Snacks
Segment Performance—BFY Chips
Segment Performance—Popcorn
Segment Performance—Pretzels
Segment Performance—Trail Mix
Segment Performance—Rice/Popcorn Cakes
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
What is a Healthy Snack?
Attitudes and Motivations
Race and Hispanic Origin
Custom Consumer Groups
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Selected Brand Analysis—Cheese
Selected Brand Analysis—Cereal
Selected Brand Analysis—Crackers
Selected Brand Analysis—Yogurt
Selected Brand Analysis—Energy, Cereal, Diet and Snack Bars
Selected Brand Analysis—Nuts and Seeds
Selected Brand Analysis—Dried Fruit and Fruit Snacks
Selected Brand Analysis—BFY Chips
Selected Brand Analysis—Popcorn
Selected Brand Analysis—Pretzels
Selected Brand Analysis—Trail Mix
Selected Brand Analysis—Rice/Popcorn Cakes
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
15th May 2009
Jell-O's antioxidant-rich snack packs show how brand consistency and innovation are not mutually exclusive 
7th May 2009
Nestle’s Butterfinger Buzz runs counter to the health and wellness trend, offering a rebellious dose of caffeine and a hefty calorie load to those who dare.
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Which segments are growing or declining and what particular products or brands are shaping the current and future direction of these segments
