Pasta and Pasta-based Meals - US - April 2009
Pasta and Pasta-based Meals - US - April 2009

This report explores the pasta and pasta-based meals market. As a mature market, pasta and pasta-based meals enjoy a high household penetration and personal consumption rate; however, several factors emerge that influence consumer behavior and attitudes towards consumption. Price/value perceptions, convenience and health emerge as key themes driven by the market’s most fervent pasta consumers—moms, dads and large households.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Dry Pasta and Noodles
Segment Performance—Dry Pasta-Based Meals
Segment Performance—Shelf-Stable/Canned Pasta Meals
Segment Performance—Frozen Pasta
Segment Performance—Fresh/Refrigerated Pasta
Retail Channels
Retail Channels—Drug Stores and Mass Merchandisers
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Personal Consumption of Pasta and Pasta-Based Meals
Household Consumption of Pasta and Pasta-Based Meals
Frequency and Change in Eating Pasta and Pasta-based Meals
Reasons for Choosing Between Pasta and Meal Types
Reasons for Eating More or Less than Last Year
What Consumers Want in Pasta and Sauce Options
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Supermarket/Food Stores
Leading Companies
Selected Brand Analysis—Dry Pasta and Noodles
Selected Brand Analysis—Dry Pasta-based Meals
Selected Brand Analysis—Shelf-stable/Canned Pasta Meals
Selected Brand Analysis—Frozen Pasta
Selected Brand Analysis—Fresh/Refrigerated Pasta
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures—Spaghetti, Macaroni, Pasta and Noodles
IRI/Builders—Key Household Purchase Measures—Frozen Pasta
IRI/Builders—Key Household Purchase Measures—Dry Packaged Dinners
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations