Bill has more than 20 years' experience in the analysis of market dynamics covering consumer, business-to-business and industrial markets. Bill has recently taken on the role of managing and developing Mintel's US reports in the technology, retail, automotive, clothing, leisure and lifestyle sectors. Prior to this he served as a Senior Market Analyst with Mintel International, focused primarily on food and beverage markets, while also regularly contributing to Mintel's work in all areas of consumer market dynamics. Bill is responsible for overall CPG research and report quality and provides advisory insights for the management and implementation of special projects. He is also actively involved in all areas of Mintel's groundbreaking market evaluation work.

Bill worked with Mintel in the late 1980s but between times managed publication of business-to-business research reports covering chemical and electrical markets worldwide with Business Research Group in London, and worked on the re-purposing of panel data into publications on consumer markets and television viewing for Taylor Nelson Sofres. With Mintel, Bill worked closely with the University of Wisconsin in the early days of internet-based consumer surveys, evaluating the validity of the methodology.

Bill has been a regular contributor to the media and to industry conferences and focuses on the application of market developments and experiences cross industry. Most recently, the impact of the recession on consumer markets has been a core theme of his media activity, with coverage in USA Today, MSN, CBS News, CNBC, New York Times, and MSNBC.

Bill holds a B.A. Honors Degree from Greenwich University in London, having majored in Economics and Market Research.