Table of Contents
Issues in the Market
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- Qualitative
- Online quantitative
- TGI data
- Abbreviations
Insights and Opportunities
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- Keeping in league
- School links need to be forged
- Open minds at Open Days
- Location, location, location
- Contact time: Students do the sums
- Communication is the key
- Bringing the outside in
- Choosing where to live – the importance of a happy environment
- Communicate or else…
- Personal finance training works best when it’s really needed
- Banks should encourage students to spend responsibly
- Tapping in to the student computer market
- Students are the family food shoppers of tomorrow
- Gaining the loyalty of students – and their parents
- Shop-starved students love looking at clothes
- Outside the box: new ways of targeting the fashion-conscious student
- Holidays and work abroad can fill the gap for students
- Leisure providers should target second-years
- Catering for the needs of sporty female students
Fast Forward Trends
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- Trend 1 – Finance in Flux
- What it’s about
- Observations
- What next?
- Trend 2 – Boomerang Generation
- What’s it about?
- Observations
- What’s next
Lifestyle Sector in Brief
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- Messages for universities
- Beyond the academic bubble
- Contact and communication count
- Messages for business
- Responsible marketing is essential for student finance
- ‘My laptop is my life’ – maximising value from computer dependency
- Food retailers should nurture tomorrow’s family food shoppers
- Fashion outlets in university towns have an eager market
- How travel companies can deal with gap year disenchantment
- Helping students enjoy social nights in – and out
- Making sport work – especially for female students
Student Demographics
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- Key points
- Are higher tuition fees discouraging students?
- SEC remains a thorny issue
Students as Consumers: Getting There
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- Key points
- Making the Decision: Why University?
- Inertia still reigns – but career prospects are a growing focus
- Making the Decision: Why this University?
- Students are becoming astute consumers
Students as Consumers: Do Their Universities Deliver?
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- Key points
- Course organisation
- Teaching
- Electronic resources
- Academic facilities
- Contact time
- Student living
- Accommodation
- When the going gets tough…
Making Money Go Round: The Cost of Student Life
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- Key points
- Money management: how it all adds up
- Student loan
- Parental help
- Grants
- Paid employment
- Help from banks
- Borrowing
- Saving
- How much do they need to live on?
- How easy is it to budget?
- The effect of tuition fees
Student Spending: Course Expenses
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- Key points
- ‘My laptop is my life: a computer is essential…
- The prohibitive cost of books
- A little light reading…
Student Spending: Food and Grocery Shopping
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- Key points
- Shopping for food: how much do they spend?
- Shopping for food: Getting it home
- Cooking and eating: A healthy appetite?
Student Spending: Looking Good
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- Key points
- Fashion matters to female students
- Fancy dress and second-hand
- Clothes, toiletries and cosmetics – who pays?
Student Spending: Travel and Transport
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- Key points
- Have wheels, will travel?
- Term-time travel
- Is the gap year now a cliché?
Student Spending: Staying in, or a Good Night Out
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- Key points
- Town or gown – social facilities on and off campus
- Constraints on student social life
- How much do they spend on going out?
- Drinking and smoking
- Are pubs suffering from the rise of pre-drinking?
- Fewer student smokers
- A touch of culture…
- University clubs and societies
- ‘We make our own fun’: Students and staying in
- Entertainment technology
- Entertainment-related purchases
- Keeping in touch
Student Spending: Sporting Life
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- Key points
- Sporty students
- University sports facilities
Next Steps: Future Priorities and Plans
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- Career ambitions clouded by uncertainty
- Salary expectations
- Saddled with debt
- Future optimism?
Forecast
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- Key points
- Participation to grow across the board
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- Figure 1: Male students in higher education* in the UK, by type of course, 2006/07-2012/13
- Figure 2: Female students in higher education* in the UK, by type of course, 2006/07-2012/13
- Undergraduate numbers to rise…
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- Figure 3: Numbers of full-time undergraduates, 2006/07-2012/13
- …as will proportion of women
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- Figure 4: Males and females as % of full-time undergraduates, 2006/07-2012/13
- Factors used in the forecast
Appendix: Student Demographics
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- Figure 5: Students in higher education:1 by type of course and sex, 1970/71-2005/06
- Figure 6: Numbers of full-time undergraduates, 1970/71-2005/06
- Figure 7: Males and females as % of full-time undergraduates, 1970/71-2005/06
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- Figure 8: Higher education initial participation rate (heipr)1 for english domiciled first-time participants in higher education courses at uk higher education institutions, 1999/00-2006/07
- Figure 9: Total number of university applicants by 24 March, by entry cycle and gender, 2007 and 2008
- Figure 10: Total number of uk-based university applicants aged 18 and under, by entry cycle and socio-economic classification, 2007 and 2008
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Appendix: Students as Consumers: Getting There
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- Figure 11: Reasons for choosing current university, 2006
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Appendix: Students as Consumers: Do Their Universities Deliver?
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- Figure 12: Student satisfaction, 2007
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- Figure 13: Worst aspects of university life, 2007
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- Figure 14: Agreement/disagreement that ‘i worry a lot about myself’, students and non-students, 2007
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- Figure 15: Agreement/disagreement that ‘i worry about work in my leisure time’, students and non-students, 2007
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Appendix: Making Money Go Round: The Cost of Student Life
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- Figure 16: Parental contributions, 2007
- Figure 17: Ownership of credit cards and store cards, students and non-students, 2007
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- Figure 18: Credit card ownership, 2003-07
- Figure 19: Ownership of savings account and isas, students and non-students, 2007
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- Figure 20: Student indebtedness, 2007
- Figure 21: Average student expenditure, 2007
- Figure 22: Expenditure items in the past week – students by gender, May 2008
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- Figure 23: Agreement/disagreement that ‘I am very good at managing money’, students and non-students, 2005-07
- Figure 24: Agreement/disagreement that ‘I am no good at saving money’, students and non-students, 2007
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- Figure 25: Agreement/disagreement that ‘i tend to spend money without thinking’, students and non-students, 2007
- Figure 26: Agreement/disagreement that ‘i am perfectly happy with my standard of living’, students and non-students, 2007
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- Figure 27: Student attitudes to finance, 2005 and 2007
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Appendix: Student Spending: Course Expenses
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- Figure 28: Those with their own computer/printer at university with them – students by gender, university year and type of university, May 2008
- Figure 29: Who paid for own computer at university – students by gender, university year and type of university, May 2008
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- Figure 30: Spending on hardback and paperback books in the last 12 months, students and non-students, 2007
- Figure 31: Purchasing of paperback and hardback books in the last 12 months, students and non-students, 1998-2007
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- Figure 32: Purchasers of newspapers, magazines and books in the past week – students by gender, university year and type of university, May 2008
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Appendix: Student Spending: Food and Grocery Shopping
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- Figure 33: Methods of grocery shopping – students by gender, university year and type of university, May 2008
- Figure 34: Agreement/disagreement that ‘i really enjoy cooking’, students and non-students, 2007
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- Figure 35: Attitudes to cooking – students 2005 and 2007
- Figure 36: Knowledge of cooking – students by gender, university year and type of university, May 2008
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- Figure 37: Reliance on convenience foods – students by gender, university year and type of university, May 2008
- Figure 38: Healthy or unhealthy diets – students by gender, university year and type of university, May 2008
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Appendix: Student Spending: Looking Good
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- Figure 39: Agreement/disagreement that ‘i like to keep up with the latest fashions’, students and non-students, 2007
- Figure 40: Agreement/disagreement that ‘it is important to me to look well dressed’, students and non-students, 2007
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- Figure 41: Agreement/disagreement that ‘i really enjoy shopping for clothes’, students and non-students, 2007
- Figure 42: Clothes buying habits and attitudes – students by gender, university year and type of university, May 2008
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- Figure 43: Opinion of clothes shops in university town, and use of student discounts – students by university region, May 2008
- Figure 44: Purchasers of clothes and shoes in the past week – students by gender, university year and type of university, May 2008
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- Figure 45: Purchasers of clothes and shoes in the past week – students by university region, May 2008
- Figure 46: Second-hand and fancy dress clothes shopping – students by gender, university year and type of university, May 2008
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- Figure 47: Agreement/disagreement that ‘i spend a lot on clothes’, students and non-students, 2007
- Figure 48: Agreement/disagreement that ‘i spend a lot on toiletries and cosmetics for personal use’, students and non-students, 2007
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- Figure 49: Parental purchasing of clothes and toiletries – students by gender, university year and type of university, May 2008
- Figure 50: Purchasers of toiletries and make-up in the past week – students by gender, university year and type of university, May 2008
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Appendix: Student Spending: Travel and Transport
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- Figure 51: Driving licence ownership, students and non-students, 2007
- Figure 52: Full driving licence ownership, students and non-students, 2003-2007
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- Figure 53: Car and bicycle ownership, students and non-students, 2007
- Figure 54: Car ownership, students and non-students, 2003--2007
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- Figure 55: Those who have a car at university with them – students by gender, university year, type of university and university region, May 2008
- Figure 56: Term-time travel – students by gender, university year, and type of university, May 2008
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- Figure 57: Gap year attitudes and behaviour – students by gender, university year and type of university, May 2008
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Appendix: Student Spending: Staying in, or a Good Night Out
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- Figure 58: Opinion of social facilities on and off campus – students by gender, university year and type of university, May 2008
- Figure 59: Opinion of social facilities on and off campus – students by university region, May 2008
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- Figure 60: Reasons for not going out as often as wished– students by gender, university year and type of university, May 2008
- Figure 61: Frequency of pub drinking, daytime, students and non-students, 2007-08
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- Figure 62: Frequency of pub drinking, evening, students and non-students, 2007
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- Figure 64: Those who often drink alcohol at home before going out for an evening– students by gender, university year and type of university, May 2008
- Figure 65: Purchasers of alcohol (off-trade) in the past week – students by gender, university year and type of university, May 2008
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- Figure 66: Cigarette smoking, students and non-students, 2007
- Figure 67: Those trying to give up smoking, students and non-students, 2007
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- Figure 68: Cigarette smokers – students and non-students, 1998-2007
- Figure 69: Agreement/disagreement that ‘i consider myself interested in the arts’, students and non-students, 2007
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- Figure 70: Cultural activities in past year, students and non-students, 2007
- Figure 71: Agreement/disagreement that ‘i am a regular cinema-goer’, students and non-students, 2007
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- Figure 72: Those who regularly take part in the activities of university clubs and society – students by gender, university year and type of university, May 2008
- Figure 73: Those who often spend social evenings in with friends – students by gender, university year and type of university, May 2008
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- Figure 74: Online viewing habits – students by gender, university year and type of university, May 2008
- Figure 75: Offline tv viewing habits – students by gender, university year and type of university, May 2008
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- Figure 76: Downloading music– students by gender, university year and type of university, May 2008
- Figure 77: Ownership of MP3 player, students and non-students, 2005 and 2007
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- Figure 78: Purchasers of dvds, CDs, music downloads, in the past week – students by gender, university year and type of university, May 2008
- Figure 79: Mobile phone ownership, students and non-students, 2007
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- Figure 80: Type of mobile phone contract, male and female students, 2003-07
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Appendix: Student Spending: Sporting Life
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- Figure 81: Agreement/disagreement that ‘i do some form of sport or exercise at least once a week’, students and non-students, 2007
- Figure 82: Those definitely agreeing that ‘i do some form of sport or exercise at least once a week’, students and non-students, 2003-07
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- Figure 83: Those participating in any individual or team sports, students and non-students, 2007
- Figure 84: Opinion of, and use of, university sports facilities – students by gender, university year and type of university, May 2008
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Appendix: Next Steps: Future Priorities and Plans
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- Figure 85: Agreement/disagreement that ‘i want to get to the very top in my career’, students and non-students, 2007
- Figure 86: Those who ‘definitely agree’ that ‘i want to get to the very top in my career’, students and non-students, 2005-07
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- Figure 87: Salary band of uk-domiciled full-time graduages in full-time employment, by qualification level, 2006
- Figure 88: Type of occupation of employed uk-domiciled graduates, by qualification level, 2006
- Figure 89: Those definitely agreeing that ‘i don’t like the idea of being in debt’ – students, 2003-07
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- Figure 90: Average student debt, 2007
- Figure 91: Agreement/disagreement that ‘i like to enjoy life and don’t worry about the future’ – students and non-students, 2007
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- Figure 92: Those agreeing that 'I like to enjoy life and don’t worry about the future' – students and non-students, 1998-2007
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