Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Overview
- Expansion to come through new events for gift registry
- Cash, charity present competition for gift registries
- Most registrants still prefer to register in person
- Innovators seeking to develop non-traditional registries and gifts
- Retailers banking on advice and tools as a means of gaining trust
- Magazines essential to advertising registries
- Hispanics essential to market growth
Fast Forward Trends
-
- Becoming more inclusive
- Commitment ceremonies
- Celebrating the divorce
- Surprise registries
- Anti-consumerism and green lifestyles
- Urban renewal
Insights and Opportunities
-
- Get ’em while they’re young
- Develop portals to grow gift registries
- Don’t forget about gift-givers
- Catering to guests who want to offer original gifts
- Nothing is more important than family
- Commitment Ceremonies: Tapping the GBLT market
- “Just me” parties
- Green registries
- Pitching in for high-ticket items
- The single-item registry
- Partnering or advertising on invitation websites
Market Size
-
- Wedding gift segment estimated between $5 and $5.5 billion
Competitive Context
-
- Cash and gift cards
- Gift cards
- Attitudes toward cash as a gift
-
- Figure 1: Agreement with statement ‘cash is acceptable as a wedding gift’, by gender, October 2006
- Charity is a part of gift giving
-
- Figure 2: Charitable donations gift registry, by age, March 2008
-
- Figure 3: Items not available on gift registry, by household income, March 2008
Market Drivers
-
- Gift registries driven by bridal magazines
- Promoting the non-traditional registry
- Kiosks making gift registration and selection easier
- Email marketing only addresses those registered
- Coming-of-age religious events have substantial potential
- A stagnant marriage market about to become a vibrant marriage market
-
- Figure 4: U.S. generations, 2003-13
- Graduation rate
-
- Figure 5: U.S. high school and college graduations, 2003-2013
- Birthrate
-
- Figure 6: U.S. fertility rate and births, 1996-2006
- Figure 7: U.S.fertility rate and births to Hispanic women, 1996-2006
-
- Figure 8: U.S. fertility rate and births to non-Hispanic black women, 1996-2006
- Figure 9: U.S. births, by race & Hispanic origin of mother, 1996-2006
- A souring economy
-
- Figure 10: University of Michigan Index of Consumer Sentiment, 2001-07
- More expensive weddings may lead to larger spend per gift…
- …but more registries may mean less spend per gift
Leading Companies
-
- Key points
- Spreading out the registries
- The Knot.com
- Mass merchandisers
- Target
- Wal-Mart
- Department stores
- Macy’s
- Dillard’s
- JC Penney
- Housewares chains
- Crate and Barrel
- Bed Bath & Beyond
- Williams-Sonoma
Innovation and Innovators
-
- Non-traditional registries
- An educational experience
- Registering for cash and travel
- Cord-blood storage
- Appealing to men
Advertising and Promotion
-
- Sponsorships
- Online promotion
- Cross-branding
- Print ads in bridal magazines
- Crate and Barrel
- Target Club Wedd
- Macy’s
- JC Penney
- Bed Bath & Beyond
- Bloomingdales
- Dillard’s
Gift Registry Usage
-
- Creating a gift registry
- Women still dominate the traditional registry
-
- Figure 11: Gift registry creation, by event, by gender, March 2008
- One in six 18-24s registered for a graduation
-
- Figure 12: Gift registry creation, by event and age, March 2008
- Under-$25Ks getting cut out of the picture
-
- Figure 13: Gift registry creation, by event and household income, March 2008
- Higher-income registrants get more gifts from their registry
-
- Figure 14: Selecting items on a gift registry, by household income, March 2008
Method of registering
-
- Consumers still prefer to register the old-fashioned way
-
- Figure 15: Retail channels used for creating a gift registry, March 2008
- Online registering making leaps and bounds
-
- Figure 16: Retail channels used for creating a gift registry, by age, March 2008
- Men more likely to register online
-
- Figure 17: Retail channels used for creating a gift registry, by gender, March 2008
Reasons for Creating a Gift Registry
-
- The “bridezilla” stereotype may be off-base
-
- Figure 18: Reasons for creating a gift registry, March 2008
-
- Figure 19: Reasons for creating a gift registry, by age, March 2008
Types of Gifts Selected for the Registry
-
- Women are the primary decision-makers
-
- Figure 20: Level of involvement in gift registry, by gender, March 2008
- Men and 18-24s embrace non-traditional gifts
-
- Figure 21: Items selected for a gift registry, by gender, March 2008
-
- Figure 22: Items selected for a gift registry, by age, March 2008
- Consumers want to register for gifts toward charities, travel, and hobbies
-
- Figure 23: Items not available on gift registry, by household income, March 2008
Choosing Where to Register
-
- Familiarity is the primary basis for selecting where to register
-
- Figure 24: Factors impacting where to register, March 2008
-
- Figure 25: Factors impacting where to register, by age, March 2008
Attitudes Towards Non-traditional Registries
-
- Thumbs up to housewarming and graduation registries
-
- Figure 26: Positive or neutral feelings regarding non-traditional gift registries, March 2008
- Housewarmings
-
- Figure 27: Opinions regarding gift registries for a housewarming, March 2008
- Graduations
-
- Figure 28: Opinions regarding gift registries for a graduation, by age, March 2008
- Lingerie for the bride: bachelorette registries
-
- Figure 29: Opinions regarding gift registries for a bachelor/bachelorette party, March 2008
- Not quite there yet…
- Adult birthdays
-
- Figure 30: Opinions regarding gift registries for an adult birthday, March 2008
- Children’s birthdays
-
- Figure 31: Opinions regarding gift registries for a child’s birthday, March 2008
- Retirement parties
-
- Figure 32: Opinions regarding gift registries for a retirement party, March 2008
- Events with easy marketing targets but limited popular support
- Celebrating a pet
-
- Figure 33: Opinions regarding gift registries for a new pet/pet’s birthday, March 2008
- Religious ceremonies for children
-
- Figure 34: Opinions regarding gift registries for religious events, March 2008
Customer Satisfaction
-
-
- Figure 35: Attitudes towards the gift registry used, March 2008
-
Reasons for Not Creating a Gift Registry
-
- Shy about asking for presents
-
- Figure 36: Reasons for not creating a gift registry, March 2008
Responses by Race and Ethnicity
-
-
- Figure 37: Race and ethnicity, by date of most recent registry, March 2008
- What blacks and Hispanics are registering for
-
- Figure 38: Types of items registered for, by race/ethnicity, March 2008
- Where blacks and Hispanics register
-
- Figure 39: Types of items registered for, by race/ethnicity, March 2008
- How blacks and Hispanics feel about the registry experience
-
- Figure 40: Attitudes towards registry process, by race/ethnicity, March 2008
-
Custom Consumer Groups
-
- Unwed with children lead in recent registries
-
- Figure 41: When gift registry was created, by marital and child status, March 2008
- How the registry is changing over time
-
- Figure 42: Types of items registered for, by date of most recent registry, March 2008
-
- Figure 43: Method of registering, by date of most recent registry, March 2008
-
- Figure 44: Deciding where to register, by date of most recent registry, March 2008
Cluster analysis—Traditional Registrants and Registry Enthusiasts
-
- Traditional Registrants
- Registry Enthusiasts
- Cluster characteristics
-
- Figure 45: Gift registry clusters, March 2008
- Figure 46: Events for which gift registry created, by clusters, March 2008
- Figure 4: Reasons for gift registry, by clusters, March 2008
-
- Figure 5: Agreement with staments regarding use of gift registries, by clusters, March 2008
- Figure 6: Factors influencing decision of where to register gift registry, by clusters, March 2008
-
- Figure 7: Gift registry clusters, by gender, March 2008
- Figure 8: Gift registry clusters, by age, March 2008
-
- Figure 9: Gift registry clusters, by income, March 2008
- Figure 10: Gift registry clusters, by race and Hispanic* origin, March 2008
- Methodology
Appendix: Attitudes toward registries for Less Common Events
-
- Coming home parties
-
- Figure 47: Opinions regarding gift registries for a coming-home party, March 2008
- Going away parties
-
- Figure 48: Opinions regarding gift registries for a going-away party, March 2008
Appendix: Results from Mintel’s 2006 Survey
-
- Results from 2006 survey
-
- Figure 49: Number of guests who ordered through the registry for a wedding, by household income,
- Wedding registry notification
- How guests were informed of wedding registry
-
- Figure 50: Methods of informing guests about a registry, by gender, October 2006
-
- Figure 51: Methods of informing guests about a registry, by race/ethnicity, October 2006
-
- Figure 52: Methods of informing guests about a registry, by education level, October 2006
- Gift registries and second marriages
-
- Figure 53: Acceptance of wedding gift registries if not a first marriage, by age, October 2006
- Factors influencing decision to use baby shower registry service
-
- Figure 54: Factors considered when deciding on a registry—birth/baby shower registry users—topline, October 2006
- How guests were informed of baby shower registry
-
- Figure 55: Methods of informing guests about a registry—birth/baby shower registry users—topline,
- What baby shower registrants want
-
- Figure 56: Types of items on child/baby shower registries, by number of people in household, October 2006
-
- Figure 57: Number of guests who ordered through the registry for a birth of a child/baby shower—topline, October 2006
Appendix: Additional Consumer Data Tabulated
-
- Use of gift registries by size of household
-
- Figure 58: Gift registry usage, by event and household size, March 2008
- Use of gift registries by level of education
-
- Figure 59: Gift registry usage, by event and educational attainment, March 2008
- Factors impacting where to register by household income
-
- Figure 60: Factors influencing where to register, by household income, March 2008
- Customer satisfaction by household income
-
- Figure 61: Attitudes toward the gift registry used, by household income, March 2008
Appendix: Trade Association
Back to top