What's New About
Look beyond the wall of China’s retail scene with Mintel’s new reports, Retailing in China and China and the West – A retail comparison. Over the past five years Mintel has built up a well established research team in Shanghai. Richard Perks, Director of Retail Research at Mintel has worked closely with this team, so that we can now offer you reports that give you a fresh perspective of ...
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Mintel provides a range of market information across categories including: forecasting and share information
Broader Market Environment
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by QQSurvey China online research.
Report Scope and Technical Notes