Table of Contents
Issues in the Market
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- Main report themes
- Definition
Insights and Opportunities
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- Natural benefits
- Go smaller for more
- Putting a stamp on the category
- Breaking the soft barrier
Fast Forward Trends
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- Trend 1: Carnivore, Herbivore ... Locavore
- What's it about?
- Implications
- Trend 2: Totophobia
- What's it about?
- What we've seen
- Implications
Market in Brief
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- Category expansion
- Broadening tastes
- Healthy living
- Balancing act
- Men’s appeal
- Premium prospects
Internal Market Environment
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- Key points
- Healthier trend
- Natural and diet
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- Figure 1: Agreement with selected lifestyle statements, 2003-07
- No added sugar
- Free from preservatives, artificial colours
- Alternative to alcohol
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- Figure 2: Consumption of alcoholic drinks in the last 12 months, 2003-07
- Drink/driving on the increase
- Green issues
- Fair trade
- Packaging
- Fruit shortage
- Hotting up
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- Figure 3: Average summer temperature and total number of sunshine hours in the UK*, 2002-07
Broader Market Environment
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- Key points
- Affluence
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- Figure 4: Changes in socio-economic status, 2002-07 and 2007-12
- Age
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- Figure 5: Changes in the structure of the UK population, by age, 2002-07 and 2007-12
- Working population
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- Figure 6: UK workforce and employment, by gender, 2002-12
Competitive Context
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- Key points
- Healthy alternatives
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- Figure 7: UK on- and off-trade value sales of selected soft drinks, 2003-07
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Natural
- New flavours
- Own-label range developments
- Health message
- What’s hotting up elsewhere?
- Alcohol alternatives
- Water with a twist
Market Value and Forecast
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- Key points
- Market size
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- Figure 8: UK on- and off-trade sales of premium soft drinks, by volume and value, 2002-07
- Figure 9: Percentage year-on-year change in on- and off-trade sales of premium soft drinks, by volume and value, 2003-07
- Forecast
- Niche sector to peak in 2011
- Increased range of drinks leads to more competitive prices
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- Figure 10: On- and off-trade sales of premium soft drinks, by volume and value, 2002-12
- Factors used in the forecast
Segment Performance
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- Key points
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- Figure 11: UK on- and off-trade sales of premium soft drinks, by segment, by volume and value, 2003-07
- Fruit and herb drinks
- Pressés
- Premium flavoured sparkling waters
Companies and Products
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- Key points
- Belvoir Fruit Farms
- Shloer a division of Merrydown
- Bottlegreen Drinks Co
- Britvic
- Clives Fruit Farm
- Coca-Cola Enterprises
- Duchy Originals
- Ella Drinks
- Feel Good Drinks
- Thorncroft
- Others
- Own-label
Brand Communication and Promotion
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- Key points
- Overview
- Coca-Cola Enterprises
- Beverage Brands
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- Figure 12: Main monitored advertising spend of leading brands in the premium soft drinks market, 2003-07*
- Sampling activity
Channels to Market
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- Key points
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- Figure 13: UK on- and off-trade sales of premium soft drinks, by value and type of outlet, 2006 and 2007
- Changes in take-home for established brands
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- Figure 14: UK retail value share of take-home premium soft drinks, 2007
- Supermarket trade up but volume drops
- Independent opportunity
- Changes in the on-trade fuel growth
The Consumer – Drinking Habits
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- Key points
- Attitudes
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- Figure 15: Drinking habits for premium soft drinks, September 2007
- Exposure could drive huge potential
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- Figure 16: Agreement with statement “do no drink premium soft drinks, by age and lifestage, September 2007
- Socio-economic stretch
- Parental control
- Family fit
- Responsible drinking alternatives
- Behind closed doors
- In control
- Ripe challenge
The Consumer – Attitudes and Behaviours
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- Key points
- How they rate
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- Figure 17: Consumer attitudes towards premium soft drinks, September 2007
- Health
- Flavour
- Cost and buying
The Consumer – Further Analysis
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- Occasion repertoire
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- Figure 18: Repertoire of where people drink premium soft drinks, October 2007
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- Figure 19: Repertoire of where people drink premium soft drinks, October 2007
- Consumer typologies
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- Figure 20: Premium soft drink consumer typologies, October 2007
- Alcohol Substituters (18%)
- Flavour Lovers (11%)
- Health Conscious (10%)
- Price Cynics (14%)
- The Uninterested (47%)
Appendix
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- Advertising data
- Abbreviations
Appendix: The Consumer – Drinking Habits
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- Figure 21: Premium soft drinks – consumer drinking habits, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, September 2007
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- Figure 22: Premium soft drinks – consumer drinking habits, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, Supermarket used, household size and car ownership, September 2007
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Appendix: The Consumer – Attitudes and Behaviour
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- Attitudes towards health status
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- Figure 23: Consumer attitudes, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, September 2007
- Attitudes towards flavour
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- Figure 24: Consumer attitudes, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, September 2007
- Cost and buying
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- Figure 25: Consumer attitudes, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, September 2007
Appendix: The Consumer – Further Analysis
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- Occasion repertoire
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- Figure 26: Occasion repertoire, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special group, working status, region, ACORN category, media usage, commercial TV viewing, supermarket usage, household size and car ownership, October 2007
- Consumer typologies
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- Figure 27: Consumer typologies, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, October 2007
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- Figure 28: Consumer typologies, by drinking habits, October 2007
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- Figure 29: Consumer typologies, by occasion repertoire, October 2007
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