Table of Contents
Issues in the Market
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- Main report themes
- Definition
Insights and Opportunities
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- Learning from chocolate, tea
- Bags no bother
- Healthier coffees
Fast Forward Trends
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- Trend 1: Customization
- What's it about?
- Observations
- What next?
- Instant Gratification
- What's it about?
- What we've seen
- What next?
Market in Brief
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- Posh premium drives value growth
- Coffee shops educate
- Coffee pods are hot
- Connoisseurs
- Capitalise on convenience for the future
Internal Market Environment
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- Key points
- Coffee shops
- Evolving ethics
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- Figure 1: Agreement with selected lifestyle statements, 2003-07
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- Figure 2: Selected coffee certification programs
- Health issues
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- Figure 3: A selection of health claims in reference to coffee
- Coffee makers sales soar
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- Figure 4: UK retail sales of coffee makers, by type and volume, 2002-06
- Coffee prices
Broader Market Environment
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- Key points
- Increased affluence in the UK population
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- Figure 5: Changes in socio-economic status, 2002-07 and 2007-12
- An ageing population
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- Figure 6: Changes in the UK population age group, 2002-07 and 2007-12
- Households get smaller
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- Figure 7: Trends in household size, UK, 2002-12
Competitive Context
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- Key points
- Coffee on-the-go is buoyant
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- Figure 8: Market size and forecast of branded coffee shops, at current and 2006 prices, 2001-11
- Buzzing
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- Figure 9: Market values of selected beverage markets, UK, 2003-07
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Coffee getting serious
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- Figure 10: Number of new UK product launches, by quarter and by claim, Q42005-Q42007
- Iced coffee getting hot
- Health on the fringes
- Premium coffee needs to be easy
- Spod the difference
- Speciality sachets
- Coffee goes seasonal
- What’s hotting up elsewhere?
- Ready-to-drink redefined
- A new angle on health
- Chocolate indulgence
- Variety samples
- Alcoholic flavours offer a more mature twist
Market Value and Forecast
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- Key points
- Full steam ahead
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- Figure 11: UK retail sales of coffee, by value, 2002-07
- Turbulent trading
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- Figure 12: UK retail sales of instant coffee, by volume, 2000-05
- The future
- Going green and ethical
- More competition from the high street
- Future is convenient
- Forecast
- Growth at real prices starts to plateau
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- Figure 13: Forecast of UK retail sales of coffee, by value, 2007-2012
- Slowdown in a mature market
- Factors used in the forecast
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- Figure 14: Forecast of the yearly % growth of coffee shops, attitudes towards fair trade and Third Age population and their effect on take home coffee value (at current prices), 2003-12
Segment Performance
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- Key points
- Instant v ground
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- Figure 15: UK retail sales of coffee, by sector, by value, 2003-07
- Instant coffee
- Slowdown of the consumption
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- Figure 16: UK retail sales of instant coffee, by value, 2003-07
- Figure 17: UK retail sales of instant coffee, by sector, by value, 2003, 2005 and 2007
- Not so regular
- Stuck in freeze-dried
- Decaff rethink
- Coffee shop speciality
- Super premium provenance
- Convenience points the way
- Roast and ground
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- Figure 18: UK retail sales of roast & ground coffee, by value, 2002-07
- Figure 19: UK retail sales of roast and ground coffee, by sector, by value, 2007
- Storming pods
- Equipment barriers
- Ready-to-drink
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- Figure 20: UK retail sales of ready-to-drink coffee, by volume and value, 2003-07
- Beyond Fairtrade
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- Figure 21: UK retail sales of Fairtrade coffee, by value, 2003-07
Market Share
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- Key points
- Kraft closes the gap
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- Figure 22: Market share of coffee, by manufacturer, by value, 2003-07
- Instant – by manufacturer
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- Figure 23: Market share of instant coffee, by producer, by value, 2003-07
- Instant – by brand
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- Figure 24: Market share for instant coffee, by leading brand, by value, 2003-07
- Ground – by brand
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- Figure 25: Market share for ground/fresh coffee, by brand, by value, 2003, 2005 and 2007
Companies and Products
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- Café Direct
- Douwe Egberts (Sara Lee)
- Fine Foods International - The Coffee People
- Food Brands Group
- Gala Coffee and Tea Ltd
- Kraft Foods
- Lavazza
- Nestlé
- Other suppliers
- Emmi UK
- Euro Food Brands (Illy Café)
- RGB Coffee Limited
- Twinings
- Own-label
Brand Communication and Promotion
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- Key points
- Instant recognition
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- Figure 26: Main monitored media advertising expenditure on coffee, 2002-07
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- Figure 27: Main monitored media advertising expenditure on instant coffee, by top spenders, 2002-07
- Ground – wake up and smell the coffee
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- Figure 28: Main monitored media advertising expenditure on ground coffee, by top spenders, 2002-07
Channels to Market
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- Key points
- Ethical impact
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- Figure 29: UK retail sales of coffee, by type of outlet, 2005-07
- Roast & ground grabs attention
- Conservative top-ups
- Online usurped
- Specialists hold on
The Consumer – Coffee Consumption Attitudes
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- Key points
- How does it compare with other drinks?
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- Figure 30: Consumption of selected drinks in the last 12 months, 2003-07
- Instant coffee
- General consumption
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- Figure 31: Consumption of instant in the last 12 months, 2003-07
- 2 million cut down
- Instant loses to out-of-home experience
- Competing with a cuppa?
- Caffeine kicks
- Opting out of the buzz
- Half caff in the evening for coffee aficionados
- Varieties of instant coffee drunk
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- Figure 32: Varieties of instant coffee drunk, 2007
- Choccy mocha
- Dairy benefits
- Ground coffee
- General consumption
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- Figure 33: Consumption of fresh ground coffee in the last 12 months, 2003-07
- Equipment restrictions
The Consumer – Coffee Repertoires
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- Figure 34: Type of coffee bought in the last three months, September 2007
- Pocket the difference
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- Figure 35: Number of types of coffee bought in the last three months, July 2007
- Pack sizes influence
- Coffee riches
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- Figure 36: Number of types of coffee bought by type bought, July 2007
- Standard instant drives the market
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The Consumer – Attitudes and Habits
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- Key points
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- Figure 37: Consumer coffee habits and attitudes, September 2007
- Spreading the cost of trade up
- Instant on standby
- Effort barriers
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- Figure 38: Propensity to agree that ‘it’s worth paying extra for quality coffee at home’, by socio-economic-group, September 2007
- Affordable attitudes
- Coffee options
- Coffee shops develop taste expectations
Consumer Typologies
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- Key points
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- Figure 39: Coffee consumer typologies, July 2007
- Indifferents (57%)
- Quality Seekers (18%)
- Convenience Seekers (14%)
- Home Coffee Sceptics (11%)
Appendix
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- Advertising data
- Abbreviations
Appendix: Internal Market Environment
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- Figure 40: World production of all coffee, 2002-06
- Figure 41: Purchased quantities of tea and coffee, grammes per person per week, 1974-2006
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Appendix: The Consumer – Coffee Consumption Attitudes
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- Figure 42: Consumption of instant coffee in the last 12 months, by demographic sub-group, 2007
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- Figure 43: Consumption of fresh ground coffee in the last 12 months, by demographic sub-group, 2007
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The Consumer – Coffee Repertoires
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- Figure 44: Type of coffee bought in the last three months by gender, age, socio-economic group, martial status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, September 2007
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- Figure 45: Type of coffee bought in the last three months by gender, age, socio-economic group, martial status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, September 2007
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- Figure 46: Number of types of coffee bought in the last three months by gender, ages, social grade, marital status, lifestage, working status, ACORN category, commercial TV veiwing, region, newspaper readership, supermarket used and age of children in the household, July 2007
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Appendix: The Consumer – Attitudes and Habits
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- Figure 47: Consumer coffee habits and attitudes, by gender, age, socio-economic group, martial status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, September 2007
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- Figure 48: Consumer coffee habits and attitudes, by gender, age, socio-economic group, martial status, lifestage, age of children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, September 2007
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Appendix: Consumer Typologies
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- Figure 49: Consumer typologies identified according attitudes towards coffee, September 2007
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- Figure 50: Consumer typologies by repertoire, September 2007
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- Figure 51: Consumer typologies by type of coffee bought in the last three months, September 2007
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- Figure 52: Consumer typologies by gender, age, social grade, marital status, lifestage, age of children in the household, Mintel’s special groups, working status, region, ACORN category, commercial TV viewing, media usage, supermarket used and, household size and car ownership July 2007
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