Table of Contents
Introduction
Data Sources
Market Drivers
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- Population
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- Figure 1: Mid-year population estimates for Japan, 1950-2050
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- Figure 2: Mid-year population estimates for Japan, by age and gender, 2007 and 2050
- Economy
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- Figure 3: Japan’s GDP, unemployment rates and consumer expenditure, 2001-06
- Exchange rates
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- Figure 4: Selected exchange rates against the Japanese Yen, 2000-06
- Tourism balance and expenditure
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- Figure 5: Japan’s tourism balance, 2000-05
- Figure 6: Breakdown of travel costs by Japanese outbound travellers, 2000-06
- Holiday entitlements
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- Figure 7: Annual total of Japanese* working hours and average paid holidays granted and used, 2001-06
Outbound Tourism
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- Arrivals
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- Figure 8: Outbound travel from Japan, 2000-06
- Destinations
- Asia
- China
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- Figure 9: Japanese arrivals in selected Asian destinations, 2000-06
- Korea (South)
- Other destinations
- Long haul
- US
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- Figure 10: Japanese arrivals in selected long-haul destinations, 2000-06
- Europe
- Australia
Market Characteristics
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- Who are the Japanese travellers?
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- Figure 11: Japanese overseas travellers by age, 2000, 2004 and 2006
- Figure 12: Japanese overseas travellers by gender and age, 2000, 2004 and 2006
- Pre-travel research
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- Figure 13: Information sources used by the Japanese prior to travelling abroad, 2001/02
- Travel bookings
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- Figure 14: Booking methods used by the Japanese, 2001 and 2006
- Figure 15: Booking methods used by the Japanese, by purpose of visit, 2006
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- Figure 16: Booking methods used by the Japanese, by market segment, 2006
- Purpose of visit
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- Figure 17: Purpose of Japanese visits overseas, by selected destinations, 2006
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- Figure 18: Purpose of Japanese visits overseas, by market segment, 2006
- Length of stay
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- Figure 19: Japanese overseas travellers, by length of stay, 2000-06
- Figure 20: Japanese overseas travellers, by destination and length of stay, 2006
- Seasonality
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- Figure 21: Japanese overseas travellers, by month, 2000-06
Transport
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- Overview
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- Figure 22: Japanese overseas travellers, by transport used, 2000,2003 and 2006
- Air
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- Figure 23: International scheduled carriers to and from Japan, January 2007
- Airports
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- Figure 24: Japanese overseas travellers, by departure airport, 2000,2003 and 2006
- Figure 25: Destinations from Narita Airport, August 2007
- Airlines
- Japan Airlines Corporation (JAL)
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- Figure 26: JAL destinations, August 2007
- All Nippon Airways (ANA)
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- Figure 27: ANA key international destinations, August 2007
- Sea
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- Figure 28: Outgoing travellers from Japan on ocean cruises, by purpose, 2001-04
Accommodation
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- Figure 29: Type of accomodation used by Japanese arrivals to the UK, 2000-05
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- Figure 30: Accommodation class used by Japanese overnight visitors to Macao, 2005-06
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Tour Operators and Travel Agencies
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- Figure 31: Brief profile of the six largest travel retailers in Japan, August 2007
- How do the Japanese purchase travel?
- Package and independent travel
- Online travel bookings
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What Next?
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