Pre-paid and Gift Cards - US - June 2008
Pre-paid and Gift Cards - US - June 2008

In what is fast becoming a "cashless society," are U.S. consumers poised to further embrace prepaid and gift cards? This report explores who uses these cards-when, where, why and how, including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Marketing Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Advertising and Promotion
Appendix: Summary of Other Studies
Appendix: Trade Associations

Other

Prepaid and Gift Cards: Key Target Markets
The Consumer – Those Buying and Those Receiving Gift Cards
The Consumer – Behavior and Attitudes of Purchasers and Users