The organic food market is valued at $5.2 billion in 2008, through sales from FDM and natural supermarket channels. This does not include sales of private label organic food, which have pushed the category even higher. In this report you will learn:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Organic Prepared and Packaged Food
Segment Performance—Organic Fruits and Vegetables
Segment Performance—Organic Snacks
Segment Performance—Organic Grain Products
Segment Performance—Organic Dairy Products
Segment Performance—Organic Meat
Segment Performance—Other Organic Food
Retail Channels
Retail Channels—Natural Supermarkets
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis—Infrequent Skeptics, Fresh Seekers, Frequent Varietals
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Organic Prepared and Packaged Food
Brand Share—Organic Fruits and Vegetables
Brand Share—Organic Snacks
Brand Share—Organic Grain Products
Brand Share—Organic Dairy Products
Brand Share—Other Organic Products
Brand Qualities
Innovation and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Retail Channels—Food, Drug and Mass Merchandisers
Organic Food and Drink Buying
Frequency of Purchase
Purchase Venues for Organic Products
Types of Organic Food Purchased
What Purchasers Look for in Organic Food
Name Brands vs. Private Label
Reasons for Eating Organic Products
Distinguishing between Natural and Organic
Opinions about Organic Food and Beverages
Reasons for Not Purchasing Organic Food and Beverages
Custom Consumer Groups—Dads vs. Moms; Young Men vs. Young Women
26th January 2009
To encourage sales, emphasize what's important |
How the market has grown over the past six years, and how Mintel projects sales will increase through 2013
