Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Resources used for Consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The bottom line
- Setting the stage
- Positive factors to growth
- Coffee use on the upswing
- Drive-through service meets commuting and convenience needs
- Increasing retail distribution presence
- Positive trends among 18-34s
- Quick service and convenience of location a huge draw
- Social factor provides opportunity
- Challenges and opportunities
- Chasing Starbucks
- QSR competition
- Striking the food and beverage balance
- The plight of the independent
- Cross-selling the high-frequency visitor
Market Drivers
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- Trend toward premium coffee consumption continues
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- Figure 1: U.S. retail sales of coffee through FDM* and systemwide sales of coffeehouses, 2001-06
- Figure 2: Consumption of specialty coffee among adults, 2000-06
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- Figure 3: Reasons for drinking more coffee, July 2007
- Traditional restaurant segment lines are blurring as competition heats up
- QSRs
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- Figure 4: Places coffee was drunk or bought in the last month, August 2007
- Fast casual
- Convenience stores
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- Figure 5: Number of convenience stores, 2001-06
- Beyond breakfast: expanding menus means more competition for later-day snacks and meals
- Drive-throughs cater to on-the-go lifestyles
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- Figure 6: Commutes times in the U.S., 1990 and 2000
- Expanded distribution of products garners more brand attention
- Usage among 18-34s on the rise
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- Figure 7: How coffeehouses are used, by age, August 2007
Market Size and Trends
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- Figure 8: U.S. retail sales at coffeehouses and donut shops, at current and constant prices, 2004-06
- Trends
- Socializing a strong component of coffeehouse experience
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- Figure 9: How coffeehouses are used and reasons for visiting, pertaining to extended stays, August 2007
- Wi-Fi access
- Better-for-you (BFY) offerings
- Revolving/seasonal drink specials
- Reloadable cards
- Coffee with a conscience
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Market Segmentation
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- Overview
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- Figure 10: U.S. retail sales at coffeehouses and donut shops, 2004 and 2006
- Coffeehouses
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- Figure 11: U.S. retail sales at coffeehouses and donut shops, at current and constant prices, 2004-06
- Donut shops
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- Figure 12: U.S. retail sales at coffeehouses and donut shops, at current and constant prices, 2004-06
Retail Distribution
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- Company/brand sales
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- Figure 13: U.S. sales of coffeehouses and donut shops, 2004 and 2006
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- Figure 14: Retail sales estimates of specialty coffee in the U.S., by type of coffee establishment, 2004 and 2006
- Figure 15: U.S. retail coffeehouse units, 2004 and 2006
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- Figure 16: U.S. retail donut shop units at top three chains, 2004 and 2006
- Mergers and acquisitions
- Competitive analysis
- Starbucks
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- Figure 17: Menu composition for Starbucks, by menu component, Q2 2007
- Brand analysis
- Caribou Coffee
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- Figure 18: Menu composition for Caribou Coffee, by menu component, Q2 2007
- Peet’s Coffee & Tea
- Coffee Beanery
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- Figure 19: Menu composition for Coffee Beanery, by menu component, Q2 2007
- Dunkin’ Donuts
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- Figure 20: Menu composition for Dunkin’ Donuts, by menu component, Q2 2007
- Krispy Kreme
- Brand analysis
- Tim Hortons
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- Figure 21: Menu composition for Tim Hortons, by menu component, Q2 2007
- Small chains and independents
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- Figure 22: Coffeehouses and donut shops visited in the past month, and frequency of visitation in the past month, August 2007
Advertising and Promotion
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- Introduction
- Starbucks
- Dunkin’ Donuts
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- Figure 23: Dunkin’ Donuts advertisement
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- Figure 24: Dunkin’ Donuts advertisement
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- Figure 25: Dunkin’ Donuts advertisement
- Caribou Coffee
- Other
The Consumer: Who Drinks Coffee and Where; Coffeehouse & Donut Shop Purchases
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- Summary
- Who drinks coffee and where
- Coffeehouse & donut shop food and drink purchases
- Branded chains vs. independents
- Usage of coffee
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- Figure 26: Personal use of coffee, by key demographics, July 2007
- Where coffee is bought and drunk
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- Figure 27: Locations where respondents have had coffee in past month, by gender, August 2007
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- Figure 28: Locations where respondents have had coffee in past month, by age, August 2007
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- Figure 29: Locations where respondents have had coffee in past month, by household income, August 2007
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- Figure 30: Locations where respondents have had coffee in past month, by race/ethnicity, August 2007
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- Figure 31: Locations where respondents have had coffee in past month, by region, August 2007
- Types of food and drink purchased at coffeehouses and donut shops
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- Figure 32: Types of food and drink purchased at coffeehouses and donut shops, August 2007
- Coffeehouse food and drink
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- Figure 33: Types of food and drink purchased at coffeehouses, by gender, August 2007
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- Figure 34: Types of food and drink purchased at coffeehouses, by age, 2007
- Donut shops
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- Figure 35: Types of food and drink purchased at donut shops, by gender, August 2007
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- Figure 36: Types of food and drink purchased at donut shops, by age, August 2007
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- Figure 37: Types of food and drink purchased at donut shops, by race/ethnicity, August 2007
- Branded chains vs. independents
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- Figure 38: Coffeehouses and donut shops visited in the past month, and frequency of visitation in the past month, August 2007
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- Figure 39: Coffeehouses and donut shops visited in past month, by household income, August 2007
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- Figure 40: Coffeehouses and donut shops visited in the past month, by geographic region, August 2007
Attitudes Towards Coffeehouses & Donut Shops
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- Summary
- How coffeehouses are used
- Factors influencing coffeehouse visit
- Attitudes toward coffeehouses
- Attitudes toward donut shops
- Starbucks customers versus independent store customers
- Attitudes toward coffeehouses by frequency of coffee use
- How coffeehouses are used
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- Figure 41: How coffeehouses are used, by age, August 2007
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- Figure 42: How coffeehouses are used, by race/ethnicity, August 2007
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- Figure 43: How coffeehouses are used, by marital status, August 2007
- How coffeehouses are used in relation to the workday
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- Figure 44: How coffeehouses are used in relation to the workday, by presence of children, August 2007
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- Figure 45: How coffeehouses are used in relation to the workday, by region, August 2007
- Factors influencing coffeehouse visit
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- Figure 46: Reasons for visiting a coffeehouse, by gender, August 2007
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- Figure 47: Reasons for visiting a coffeehouse, by age, August 2007
- Attitudes toward coffeehouses
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- Figure 48: Attitudes toward coffeehouses, by gender, August 2007
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- Figure 49: Attitudes toward coffeehouses, by age, August 2007
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- Figure 50: Attitudes toward coffeehouses, by race/ethnicity, August 2007
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- Figure 51: Attitudes toward coffeehouses, by region, August 2007
- Attitudes toward donut shops
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- Figure 52: Attitudes toward donut shops, by age, August 2007
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- Figure 53: Attitudes toward donut shops, by region, August 2007
- Starbucks customers versus independent store customers
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- Figure 54: Types of food and drink purchased at coffeehouses—Starbucks versus independents, August 2007
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- Figure 55: How coffeehouses are used—Starbucks versus independents, August 2007
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- Figure 56: Reasons for visiting a coffeehouse—Starbucks versus independents, August 2007
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- Figure 57: Attitudes toward coffeehouses—Starbucks versus independents, August 2007
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- Figure 58: How coffeehouses are used in relation to the workday, August 2007
- Attitudes toward coffeehouses by frequency of coffee use
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- Figure 59: How coffeehouses are used, by frequency of coffee use, August 2007
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- Figure 60: Reasons for visiting a coffeehouse, by frequency of coffee use, August 2007
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- Figure 61: Attitudes toward coffeehouses, by frequency of coffee use, August 2007
Future and Forecast
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- Future trends
- QSR encroachment
- Independent and small chain coffeehouse share to erode
- Expanding menus draw in patrons
- Keeping younger consumers engaged as they age
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- Figure 62: Select coffee and beverage use and where purchased, by age, July 2007
- Market forecast
- Coffeehouses and donut shops
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- Figure 63: Forecast of U.S. retail sales at coffeehouses and donut shops, at current and constant prices, 2007-10
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- Figure 64: Forecast U.S. retail sales at coffeehouses and donut shops, at current and constant prices, 2007-10
- Coffeehouses
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- Figure 65: Forecast of U.S. retail sales at coffeehouses, at current and constant prices, 2007-10
- Donut shops
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- Figure 66: Forecast of U.S. retail sales at donut shops, at current and constant prices, 2007-10
- Forecast factors
Appendix: Trade Associations
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