Hispanics are the largest minority in the US, with purchasing power projected to exceed $1.2 trillion by 2012. This report provides industry stakeholders with information they need to assess growth opportunities and segregate target consumers by the level of acculturation.

Analysis includes:

The key Hispanic subgroups carrying growth potential in the market

How Hispanic household income determines shopping habits and choice of retail channels

How marketers can expand their Hispanic consumer base

How level of acculturation influence purchase behavior

The influence of country of origin on beverage choices

Hispanics’ preference for certain non-alcoholic beverages

Role of bilingual packaging in driving sales

This report examines consumption of beverages by Hispanics, comparing use of beverages by Hispanics against the general population. In addition, it examines differences within the Hispanic population according to relevant demographic variables, including nativity (whether native-born or immigrants), language spoken at home, heritage, household income, and region of residence. In addition, for questions that are asked about household consumption, the influence of children in the household is examined. For individual consumption, differences between men and women are considered.