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Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The movie exhibitor industry has benefited from a period of relative revenue stability, but the future is not necessarily as promising. Challenges from home video are holding back revenue growth, as large-screen televisions and the Internet transform the face of theatrical entertainment. In this report, Mintel offers a comprehensive review of this changing industry.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance—Overview
Segment Performance—Admissions
Segment Performance—Concessions
Segment Performance—Cinema Advertising
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Custom Consumer Groups
Cluster Analysis—Three Types of Movie Consumers
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Results by Gender
Appendix: Results by Race and Ethnicity
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Supply Structure
The Cinema Experience and Substitutes
Reasons why Attendance is not Higher
Reasons to go to Movies over Watching a DVD
Awareness and Enjoyment of Films at the Theater
Theater Selection
Attitudes Toward Pricing and Concessions
The Movie Theater as Advertising Forum
Taking the Kids to the Movies
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