Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Sources of consumer research
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- The bottom line
- Chips—potato and corn—remain the favorites
- Frito-Lay leads—but Snyder’s of Hanover shows biggest gains
- Differentiating salty snacks through…salt?
- After-dinner snack time is “adult time”
- Salty snacks for ladies only?
- Forecast
Market Drivers
-
- Americans increasingly aspire towards healthier snacking
- Portion Control—Health and Convenience on the go
-
- Figure 1: Pringles 100-calorie pack, 2007
- Figure 2: Act II 100-calorie mini-bags, 2007
- Increased competition from other snack foods
- Crackers
-
- Figure 3: Total U.S. retail sales of crackers, at current and constant prices, 2001-06
- Figure 4: Stonewall Kitchen potato sour cream and chive crackers, 2007
-
- Figure 5: Television ad for Cheez-It Stix, 2007
- Granola and snack bars
-
- Figure 6: Total U.S. retail sales of granola and snack bars, at current and constant prices, 2001-06
- Bold and exotic flavors support salty snack purchases
-
- Figure 7: Procter & Gamble’s Pringles Smart in Zesty Guacamole, 2007
- Households with children declining as a percentage of the population
-
- Figure 8: Household consumption of various salty snacks, by presence of children, January-October 2006
-
- Figure 9: Households, by presence of children, 1995-2005
-
- Figure 10: Consumption of various salty snacks among kids and teens, January-October 2006
- Figure 11: Population, by age, 2002-12
- Changing racial and ethnic demographics in the U.S.
-
- Figure 12: Household consumption of various salty snacks, by race/ethnicity, January-October 2006
-
- Figure 13: Population, by race and Hispanic origin, 2002-12
Market Size and Trends
-
- Market size
-
- Figure 14: U.S. FDM sales of salty snacks, at current and constant prices, 2002-07
- Wal-Mart estimate
- Market trends
-
- Figure 15: New product releases in salty snacks (including nuts and snack mixes), 2001-07
-
- Figure 16: Lay’s Kettle Cooked chips, made with 100% pure sunflower oil, 2007
- Figure 17: Utz baked BBQ chips, 2007
-
- Figure 18: General Mills’ Chocolate Turtle Chex Mix Select, 2007
- Figure 19: Frito-Lay Cinnamon SunChips, 2007
Market Segmentation
-
- Introduction
- Overview
-
- Figure 20: FDM sales of salty snacks, segmented by type, 2005 and 2007
- Potato chips
-
- Figure 21: FDM sales of potato chips, at current and constant prices, 2002-07
- Tortilla/tostada chips
-
- Figure 22: FDM sales of tortilla/tostada chips, at current and constant prices, 2002-07
- Snack nuts and seeds
-
- Figure 23: FDM sales of snack nuts and seeds, at current and constant prices, 2002-07
- Popcorn
-
- Figure 24: FDM sales of popcorn, at current and constant prices, 2002-07
- Pretzels
-
- Figure 25: FDM sales of pretzels, at current and constant prices, 2002-07
- Cheese snacks
-
- Figure 26: FDM sales of cheese snacks, at current and constant prices, 2002-07
- Corn snacks (not including tortilla/tostada chips)
-
- Figure 27: FDM sales of corn snacks, at current and constant prices, 2002-07
- Other salty snacks
-
- Figure 28: FDM sales of other salty snacks, at current and constant prices, 2002-07
Supply Structure
-
- Introduction
- Companies and brands
- Overview
-
- Figure 29: Manufacturer FDM sales of salty snacks in the U.S., 2004 and 2006
- Potato chips
-
- Figure 30: Manufacturer brand FDM sales of potato chips in the U.S., 2004 and 2006
-
- Figure 31: Television ad for Pringles Select, 2007
- Tortilla/tostada chips
-
- Figure 32: Manufacturer brand FDM sales of tortilla/tostada chips in the U.S., 2004 and 2006
- Snack nuts and seeds
-
- Figure 33: Manufacturer brand FDM sales of snack nuts and seeds in the U.S., 2004 and 2006
- Popcorn
-
- Figure 34: Manufacturer brand FDM sales of popcorn in the U.S., 2004 and 2006
- Pretzels
-
- Figure 35: Manufacturer brand FDM sales of pretzels in the U.S., 2004 and 2006
- Cheese snacks
-
- Figure 36: Manufacturer brand FDM sales of cheese snacks in the U.S., 2004 and 2006
- Corn snacks (not including tortilla chips)
-
- Figure 37: Manufacturer brand FDM sales of corn snacks, not including tortilla chips, in the U.S., 2004 and 2006
- Other snacks
-
- Figure 38: Manufacturer brand FDM sales of other snacks in the U.S., 2004 and 2006
Advertising and Promotion
-
- Overview
- Specific health attributes
-
- Figure 39: Television ad for Chex mix, “Snack on!,” 2007
- Figure 40: Television ad for Multi-grain Tostitos, 2007
- An overall healthier/healthy lifestyle
-
- Figure 41: Television ad for Lay’s with sunflower oil, 2007
- Figure 42: Television ad for Frito-Lay SunChips, “Live Brightly,” 2007
- The role of salty snacks in social settings
-
- Figure 43: Television ad for Frito-Lay products, The Super Bowl, 2007
- Figure 44: Television ad for Tostitos, curfew party, 2007
- A source of fun/excitement
- For kids
-
- Figure 45: Television ad for Cheetos flaming hot, 2007
- Figure 46: Television ad for Cheetos Baked!, 2007
- For adults
-
- Figure 47: Television ad for Doritos Snack Strong Productions, check out, 2007
- Figure 48: Television ad for Doritos Snack Strong Productions, roommate, 2007
- Other
-
- Figure 49: Television ad for Pringles Mini, 2007
- Figure 50: Television ad for Pringles Snack Stacks, 2007
-
- Figure 51: Television ad for Lay’s KC Masterpiece chips, 2007
- Figure 52: Television ad for Lay’s with Isaac Hayes, 2007
Retail Distribution
-
- Introduction
-
- Figure 53: U.S. FDM sales of salty snacks, by channel, 2005 and 2007
The Consumer: Household Consumption of Salty Snacks
-
- Summary
- Household consumption of five types of salty snacks
-
- Figure 54: Household consumption of various salty snacks, 2003-06
-
- Figure 55: Household consumption of various salty snacks, by number of people in the household, January-October 2006
-
- Figure 56: Household consumption of various salty snacks, by race/ethnicity, January-October 2006
-
- Figure 57: Household consumption of three or more of five salty snacks, by race/ethnicity, January-October 2006
- Household consumption of potato chips
-
- Figure 58: Types of potato chips used, 2002-06
-
- Figure 59: Flavors of potato chips used, January-October 2006
-
- Figure 60: Brands of potato chips used, January-October 2006
-
- Figure 61: Amount of potato chips used in last 30 days, by race/ethnicity, January-October 2006
- Household consumption of popcorn products
-
- Figure 62: Brands of popcorn products used, January-October 2006
-
- Figure 63: Amount of popcorn products used in last 30 days, by race/ethnicity, January-October 2006
- Household consumption of corn chips, tortilla chips and cheese snacks
-
- Figure 64: Brands of corn chips, tortilla chips and cheese snacks used, January-October 2006
-
- Figure 65: Amount of corn chips, tortilla chips and/or cheese snacks used in last 30 days, by race/ethnicity, January-October 2006
- Household consumption of pretzels
-
- Figure 66: Type of pretzels used: salted vs. unsalted, January-October 2006
-
- Figure 67: Type of pretzels used: salted vs. unsalted, by race/ethnicity, January-October 2006
-
- Figure 68: Brands of pretzels used, January-October 2006
-
- Figure 69: Amount of pretzels used in last 30 days, by race/ethnicity, January-October 2006
- Household consumption of snack nuts
-
- Figure 70: Type of nuts used: salted vs. unsalted, January-October 2006
-
- Figure 71: Flavors of nuts used, by race/ethnicity, January-October 2006
-
- Figure 72: Kinds of nuts used, by race/ethnicity, January-October 2006
-
- Figure 73: Brands of nuts used, January-October 2006
The Consumer: A Closer Look at Salty Snack Eaters
-
- Summary
- Who in the household is eating salty snacks?
-
- Figure 74: Who in household eats specified snacks, May 2007
- Times of day salty snacks are eaten
- Among adults
-
- Figure 75: Times of day adults eat salty snacks, May 2007
- Among teens
-
- Figure 76: Times of day teens eat salty snacks, May 2007
- Among children
-
- Figure 77: Times of day children eat salty snacks, May 2007
- Amount of salty snacks teens and children eat
-
- Figure 78: Average amount of specified snacks teens eat monthly, in number of bags/packages, January-October 2006
-
- Figure 79: Average number of times kids eat specified snacks monthly, January-October 2006
- Parental control of salty snack consumption among teens and children
-
- Figure 80: Parental control of children’s salty snack consumption, by gender, May 2007
-
- Figure 81: Parental control of children’s salty snack consumption, by Hispanic origin, May 2007
- Attitudes toward salty snacks
-
- Figure 82: Attitudes toward salty snacks, by gender, May 2007
-
- Figure 83: Attitudes toward salty snacks, by number of kids in the household, May 2007
Future and Forecast
-
- Future trends
- The downfall of soda: Salty snacks losing their long-time partner
- More low-calorie offerings?
-
- Figure 84: Keebler Club Puffed, 2007
- Is an overhaul of the American family diet on its way?
-
- Figure 85: The effect of buying and having salty snacks in the home for children on personal consumption of salty snacks among parents, by gender, age and Hispanic origin, May 2007
- “Ladies only” salty snacks
-
- Figure 86: The Republic of Tea and Luna Nutritional Iced Tea for Women, 2007
- The reality of salty snacks: the category and television
- Market forecast
- Salty snacks
-
- Figure 87: Forecast of total U.S. FDM sales of salty snacks, at current and constant prices, 2007-12
- Potato chips
-
- Figure 88: Forecast of U.S. FDM sales of potato chips, at current and constant prices, 2007-12
- Tortilla and tostada chips
-
- Figure 89: Forecast of U.S. FDM sales of tortilla and tostada chips, at current and constant prices, 2007-12
- Snack nuts and seeds
-
- Figure 90: Forecast of U.S. FDM sales of snack nuts and seeds, at current and constant prices, 2007-12
- Popcorn
-
- Figure 91: Forecast of U.S. FDM sales of popcorn, at current and constant prices, 2007-12
- Pretzels
-
- Figure 92: Forecast of U.S. FDM sales of pretzels, at current and constant prices, 2007-12
- Cheese snacks
-
- Figure 93: Forecast of U.S. FDM sales of cheese snacks, at current and constant prices, 2007-12
- Corn snacks
-
- Figure 94: Forecast of U.S. FDM sales of corn snacks, at current and constant prices, 2007-12
- Other salty snacks
-
- Figure 95: Forecast of U.S. FDM sales of other salty snacks, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
Back to top