Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Insights and Opportunities
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- Mind the gap
- Less is more
- Family values
Market In Brief
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- Outperforming market
- Jaded travellers up the ante
- Long-haul to the rescue
- DIY long-haul
- Boomers are up for it
- Status symbols
- Going east and south
- Lap of luxury
- Sleeping giants awake
- Consolidation
- Recipe for success
Fast Forward Trends
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- Trend 1: Does My Ego Look Big in This?
- Definition
- Context
- Market touchpoints/implications
- Trend 2: Agelessness
- Definition
- Context
- Market touchpoints/implications
- What is a Fast Forward?
Internal Market Environment
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- Key findings:
- Deeper malaise
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- Figure 1: Independent holidays and expenditure abroad, 2001-10
- Sea change
- Meeting the challenge
- Skies open up
- Budget long-haul
- Major obstacles
- Leg room wars
- Big footprints
- Cleaning up the act
- No room at the inn
- Mass market vs luxury
Broader Market Environment
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- Key findings:
- Mixed signals
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- Figure 2: GfK NOP consumer confidence index: Last 12 months
- Figure 3: Trends in GDP, personal disposable income and consumer expenditure, 2001-11
- Buoyant backbone
- Super spike
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- Figure 4: Crude oil prices, 2001-06
- More bang for your buck
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- Figure 5: Annual average exchange rates for Sterling against the euro and US Dollar, 2002-06
- ABC spells success
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- Figure 6: Forecast adult population trends, by socio-economic group, 2001-11
- Hey big spender
- Third age boom
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- Figure 7: Forecast adult population trends, by socio-economic group, 2001-11
Competitive Context
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- Key findings:
- Overseas holiday market
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- Figure 8: Overseas holidays and expenditure, at current prices, 2001-06
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key findings:
- New territory
- Fresh spin
- A class apart…
- …or a new package twist
- Tailored to fit
- Flights of fancy
Market Size and Forecast
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- Key findings:
- Past and present
- Future
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- Figure 9: long-haul holidays and overseas holidays, 2001-06
- Figure 10: Forecast of expenditure on long-haul holidays and overseas holidays, 2006-11
- Past and present: solid growth
- Reasons for growth: Middle class wanderlust
- Future: Steady growth
- Great expectations
- Trading up
- Soft ethicals
- Mega events
- Far flung DIY
- Differentiation
- To boldly go
- A bright future
- Factors used in the forecast
Segment Performance
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- Key findings:
- Top twenty
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- Figure 11: Number of UK residents' visits abroad on a long-haul holiday, by top 20 countries, 2001-05
- US bounces back…
- …but travellers grow more adventurous
- Super Cuba
- Golden Orient
- Nuts about Brazil
- Region by region
- North America
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- Figure 12: UK residents' visits to North America, by visits, nights, spending and inclusive tours, 2001-05
- Asia
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- Figure 13: UK residents' visits to Asia by visits, nights, spending and inclusive tours, 2001-05
- Grey geese flock east
- The Middle East
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- Figure 14: UK residents' visits to the Middle East by visits, nights, spending and inclusive tours, 2001-05
- Africa
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- Figure 15: UK residents' visits to Africa by visits, nights, spending and inclusive tours, 2001-05
- Australasia
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- Figure 16: UK residents' visits to Australia and New Zealand by visits, nights, spending and inclusive tours, 2001-05
- Hippest place on Earth
- Caribbean
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- Figure 17: UK residents' holidays to the Caribbean by visits, nights, spending and inclusive tours, 2001-05
- Central and South America
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- Figure 18: UK residents' holidays to Central and South America by visits, nights, spending and percentage of inclusive tours, 2001-05
Companies and Products
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- Key findings:
- Fragmented but consolidating
- The Big Four
- TUI UK/Thomson
- Thomas Cook
- First Choice Holidays
- MyTravel
- Specialist tour operators
- Kuoni
- Bales Worldwide
- Cosmos
- Trailfinders
- Western & Oriental
- Virgin Holidays
Brand Elements
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- Thomas Cook/MyTravel
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- Figure 19: Thomas Cook and MyTravel brand responses, 2007
- Opportunities
- First Choice
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- Figure 20: First Choice brand responses, 2007
- Opportunities
- TUI/Thomson
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- Figure 21: TUI/Thomson brand responses, 2007
- Opportunities
- Kuoni
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- Figure 22: Kuoni brand responses, 2007
- Opportunities
- British Airways
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- Figure 23: British Airways brand responses, 2007
- Opportunities
- Virgin
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- Figure 24: Virgin brand responses, 2007
- Opportunities
- Usage of brands
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- Figure 25: Brand penetration, 2007
- Attitudes towards brands
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- Figure 26: Summary of attitudes towards brands, 2007
- Brand satisfaction and performance
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- Figure 27: Summary of brand satisfaction, 2007
- Brand commitment
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- Figure 28: Summary of brand commitment, 2007
Distribution
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- Key findings:
- Long-haulers more loyal to agents and operators…
- …but DIY is rising
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- Figure 29: How booked last long-haul holiday, 2002-06
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- Figure 30: Method used to book last long-haul holiday, 2003-06
- Figure 31: How booked last short-haul holiday, 2002-06
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- Figure 32: Method used to book last short-haul holiday, 2003-06
Long-haul Holidays Taken
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- Key findings:
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- Figure 33: Long-haul holidays taken in the past 12 months, November 2006
- Independent revolution hits long-haul too
- Potential long-haulers
- Trends in long-haul holidays
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- Figure 34: Trends in long-haul holidays taken in the past 12 months, 2004-06
- Who goes long-haul?
- Adventurous indies
- Long-haul ‘mass-market’
- Untapped potential
- Holidays taken by demographics
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- Figure 35: Long-haul holidays taken in the past 12 months by demographics, November 2006
Attitudes Towards Long-haul Holidays
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- Key findings:
- Attitudes towards all holidays
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- Figure 36: Attitudes towards holidays, November 2006
- Change as good as a rest
- Attitudes towards long-haul holidays
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- Figure 37: Attitudes towards long-haul holidays, November 2006
- Culture vultures and green third agers
- Europhiles
- No room for complacency
- From Benidorm to Bali
- Anxious affluents
- Escorts
- Potential travellers by attitudes
- Cultural novelty is the key
- Winter sun
- Long-haul virgins need most help
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- Figure 38: Attitudes towards long-haul travel by uptake, November 2006
- Attitudes towards long-haul travel – detailed demographics
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- Figure 39: Most popular attitudes towards long-haul holidays by demographics, November 2006
- Figure 40: Further attitudes towards long-haul holidays by demographics, November 2006
- Attitudes towards all holidays by demographics
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- Figure 41: Most popular attitudes towards holidays by demographics, November 2006
- Figure 42: Further attitudes towards holidays by demographics, November 2006
Long-haul Targeting Opportunities
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- Key findings:
- Adventurous Long-haul (14% of respondents or 6.8 million adults)
- Sun, Sea and Sand (24% of respondents or 9.8 million adults)
- Tardy Travellers (19% of respondents or 9.3 million adults)
- The Prepared Traveller (10% of respondents or 4.9 million adults)
- Unconcerned (33% of respondents or 16.2 million adults)
- Demographic analysis
- Target groups by holidays taken
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- Figure 43: Target groups by holidays taken in past 12 months, November 2006
- Target groups by detailed demographics
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- Figure 44: Target groups by demographics, by demographics, November 2006
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