Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Market at a glance
- Hot/Cajun sauce attains maximum growth among all seven segments
- Top six manufacturers account for nearly 54% of market share
- Supermarkets command nearly all sales
- Flavor-oriented innovation will drive sales
- Consumers in the condiment market
Market Drivers
-
- Households with children drive growth in the market
-
- Figure 1: Use of condiments on food, by presence of children in household, October 2006
-
- Figure 2: Households with children under age 18 present, 2001-05
- Health concerns affect the condiments market
- Aging population
-
- Figure 3: Important attributes in the selection of condiments, by age, October 2006
-
- Figure 4: Incidence of certain diseases, by age, 2003
- Figure 5: U.S. population and projections, by age, 2001-11
- Natural and organic condiments attract consumers, but will remain niche category
- Lack of innovation by major players—consumers incline towards (niche) premium brands
-
- Figure 6: Use of condiments on food, by race/ethnicity, October 2006
-
- Figure 7: Population, by race and Hispanic origin, 2001-11
- Private labels versus national brands
-
- Figure 8: Private label and branded product sales of condiments in the U.S., 2005 and 2006
- Many occasions to use condiments at home are taken away by dining out trend
Market Size and Trends
-
- Market size
- Sales including Wal-Mart
-
- Figure 9: Total U.S. retail sales of condiments, including Wal-Mart, at current and constant prices, 2001-06
- Sales excluding Wal-Mart
-
- Figure 10: Total U.S. retail sales of condiments, through FDM channels excluding Wal-Mart, at current and constant prices, 2001-06
- Market trends
-
- Figure 11: New product releases in condiments, 2001-06
- Natural positioning continues to be the top claim in 2006
-
- Figure 12: New product claims, 2006*
- Flavor trends
-
- Figure 13: Flavors of new condiments, 2006
Market Segmentation
-
- Introduction
-
- Figure 14: Condiment sales through FDM*, segmented by type, 2004 and 2006
- Mexican sauce
-
- Figure 15: FDM* sales of Mexican sauce, at current and constant prices, 2001-06
- Ketchup
-
- Figure 16: FDM* sales of ketchup, at current and constant prices, 2001-06
- Barbeque sauce
-
- Figure 17: FDM* sales of barbeque sauce, at current and constant prices, 2001-06
- Mustard
-
- Figure 18: FDM* sales of mustard, at current and constant prices, 2001-06
-
- Figure 19: FDM* sales of steak/Worcestershire sauce, at current and constant prices, 2001-06
- Hot/Cajun sauce
-
- Figure 20: FDM* sales of hot/Cajun sauce, at current and constant prices, 2001-06
- Others
-
- Figure 21: FDM* sales of other sauces, at current and constant prices, 2001-06
Supply Structure
-
- Company and brand sales
-
- Figure 22: FDM* sales of major manufacturers in the condiments market in the U.S., 2005 and 2006
- Mexican sauce
-
- Figure 23: Selected brand sales and market share of Mexican sauce at FDM* in the U.S., 2005 and 2006**
- Ketchup
-
- Figure 24: Selected brand sales and market share of ketchup at FDM* in the U.S., 2005 and 2006**
- Barbeque sauce
-
- Figure 25: Selected brand sales and market share of barbeque sauce at FDM* in the U.S., 2005 and 2006**
- Mustard
-
- Figure 26: Selected brand sales and market share of mustard at FDM* in the U.S., 2005 and 2006**
- Steak/Worcestershire sauce
-
- Figure 27: Selected brand sales and market share of steak/Worcestershire sauce at FDM* in the U.S., 2005 and 2006**
- Hot/Cajun sauce
-
- Figure 28: Selected brand sales and market share of hot/Cajun sauce at FDM* in the U.S., 2005 and 2006**
- Others
-
- Figure 29: Selected brand sales and market share of other sauces at FDM* in the U.S., 2005 and 2006**
- Manufacturers’ profiles
- Kraft Foods Inc.
- H.J. Heinz Company
- Frito-Lay North America (FLNA)
- Campbell’s Soup Company
- ConAgra, Inc.
Advertising and Promotion
-
- H. J. Heinz Company
-
- Figure 30: Heinz FridgeDoor Fit ketchup packaging TV ad, 2006
- Reckitt Benckiser
-
- Figure 31: French’s mustard upside down packaging tv ad, 2006
- Campbell’s Soup Company
-
- Figure 32: Campbell’s Pace salsa—three tv ads, 2006
- McIlhenny Company
-
- Figure 33: McIlhenny Tabasco sauce tv Ad, 2006
- Frito-Lay
Retail Distribution
-
- Overview
-
- Figure 34: U.S. retail sales of condiments, by channel, 2004 and 2006
- Supermarkets
-
- Figure 35: U.S. supermarket sales of condiments, at current and constant prices, 2001-06
The Consumer
-
- Introduction
- Capsule summary
- Household consumption of condiments
-
- Figure 36: Household usage of condiments, by race/ethnicity, May 2005-June 2006
- Frequency of consuming condiments
-
- Figure 37: Frequency of consuming condiments, by race/ethnicity, May 2005-June 2006
- Use of condiments on food
-
- Figure 38: Use of condiments on food, by age, October 2006
-
- Figure 39: Use of condiments on food, by presence of children in household, October 2006
- Consumption of condiments to prepare food
-
- Figure 40: Use of condiments to prepare food, by gender, October 2006
-
- Figure 41: Use of condiments to prepare food, by age, October 2006
-
- Figure 42: Use of condiments to prepare food, by race/ethnicity, October 2006
- Preference for flavors in condiments
-
- Figure 43: Preference for new flavors, by age, October 2006
-
- Figure 44: Preference for new flavors, by presence of children in household, October 2006
- Opinion on using condiments
-
- Figure 45: Condiment purchase behaviour, by gender, June 2006
- Important attributes in the selection of condiments
-
- Figure 46: Important attributes in the selection of condiments, by gender, June 2006
-
- Figure 47: Important attributes in the selection of condiments, by age, June 2006
-
- Figure 48: Important attributes in the selection of condiments, by presence of children, June 2006
- Choice of retail channels to purchase condiments
-
- Figure 49: Choice of retail channels to buy condiments, by age, June 2006
-
- Figure 50: Choice of retail channels to buy condiments, by income, June 2006
-
- Figure 51: Choice of retail channels to buy condiments, by presence of children in household, June 2006
- Choice of potential new flavors
-
- Figure 52: Choice of potential new flavors, by gender, October 2006
-
- Figure 53: Choice of potential new flavors, by age, October 2006
-
- Figure 54: Choice of potential new flavors, by income, October 2006
-
- Figure 55: Choice of potential new flavors, by race/ethnicity, October 2006
- Choice of branded and private label condiments
-
- Figure 56: Preference for brands and private labels, by age, October 2006
-
- Figure 57: Preference for brands and private labels, by age, October 2006
-
- Figure 58: Preference for brands and private labels, by income, October 2006
-
- Figure 59: Preference for brands and private labels, by income, October 2006
- Placement of condiments in supermarkets
-
- Figure 60: Placement of condiments in supermarkets, by gender, October 2006
- Kids’ consumption of ketchup
-
- Figure 61: Children’s cosnumption of ketchup, May 2005-June 2006
- Children’s preference for ketchup
-
- Figure 62: Children’s consumption of ketchup, by gender, May 2005-June 2006
Future and Forecast
-
- Future trends
- International flavors will continue to see increased growth
- Restaurants and chefs—instrumental in making regional flavors popular
- Low-sodium condiments are capable of driving positive growth
- Consolidation among manufacturers is inevitable
- Market forecast
- Condiments
-
- Figure 63: Forecast of total U.S. FDM sales of condiments, including Wal-Mart, at current and constant prices, 2006-11
-
- Figure 64: Forecast of total U.S. FDM sales of condiments, excluding Wal-Mart, at current and constant prices, 2006-11
- Mexican sauce
-
- Figure 65: Forecast of U.S. FDM sales of Mexican sauce, at current and constant prices, 2006-11
- Ketchup
-
- Figure 66: Forecast of U.S. FDM sales of ketchup, at current and constant prices, 2006-11
- Barbeque sauce
-
- Figure 67: Forecast of U.S. FDM sales of barbeque sauce, at current and constant prices, 2006-11
- Mustard
-
- Figure 68: Forecast of U.S. FDM sales of mustard, at current and constant prices, 2006-11
- Steak/Worcestershire sauce
-
- Figure 69: Forecast of U.S. FDM sales of steak/Worcestershire sauce, at current and constant prices, 2006-11
- Hot/Cajun sauce
-
- Figure 70: Forecast of U.S. FDM sales of hot/Cajun sauce, at current and constant prices, 2006-11
- Other sauce
-
- Figure 71: Forecast of U.S. FDM sales of other sauces, at current and constant prices, 2006-11
Appendix: Trade Associations
Appendix: New Product Briefs
Back to top