Table of Contents
Scopes and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A growing market dominated by weddings, baby showers, and bridal registries
- Number of registries increases, correlates with higher median registry value
- Fueled by the Internet
- Birth rate and number of births diverge by race and ethnicity
- Retail landscape
- Key consumer takeaways
- Gift registry usage
- Factors influencing decision to use wedding registry service
- How guests were informed of wedding registry
- What wedding registrants want
- Product availability
- Guest usage of wedding gift registries
- Gift registries, destination weddings, and using cash
- Baby showers
- How guests were informed of baby shower registry
- Why registries aren’t used
Key Demographics and Drivers
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- More people means more presents
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- Figure 1: U.S. population projections, by age group, 2000-10
- Number of marriages declines, but registry gift giving increases
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- Figure 2: Marriages in the U.S., 2001-05
- The Internet and technology change the registry landscape
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- Figure 3: Usage of gift registries at retail stores, types of registry and multiple store usage, by age, October 2006
- “The Knot” effect: the ascendance of online registry services
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- Figure 4: Types of registries used, online vs retail store, by age, October 2006
- The Internet as a complement to bricks and mortar
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- Figure 5: Factors considered when deciding on a registry, by gender, October 2006
- Growth in number of births tied to race/ethnicity
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- Figure 6: Number of births, by race/ethnicity of mother, 2003 and 2004
- Figure 7: birth rate, by race/ethnicity of mother, 2003 and 2004*
- Seasonal wedding variations and spending patterns
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- Figure 8: Marriages, by month, 2004
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- Figure 9: Graph: Percentage of wedding purchases, by month, 2003
Market Size and Trends
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- Market Size
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- Figure 10: Total U.S. gift registry market, at current and constant prices, 2001-06
- Market Trends
- Weddings go upscale
- And marketers drive demand for them
- Conspicuous consumption and fulfillment of fantasies
Market Segmentation
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- Figure 11: Spend on gift registries, segmented by type of event, 2004 and 2006
- Weddings
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- Figure 12: Wedding gift registry sales, at current and constant prices, 2001-06
- Bridal showers
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- Figure 13: Bridal shower registries, at current and constant prices, 2001-06
- Baby showers
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- Figure 14: Baby shower gift registry sales, at current and constant prices, 2001-06
- Graduation
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- Figure 15: Graduation registry sales, at current and constant prices, 2001-06
- Anniversary
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- Figure 16: Anniversary registry sales, at current and constant prices, 2001-06
- Other
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- Figure 17: Other registries, at current and constant prices, 2001-06
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The Retail Channel
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- Overview
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- Figure 18: wedding registry retail channel choices, 2003 and 2006
- A closer look at the leaders
- Retail, Internet and hybrid registry services
- Consumer usage of retail stores with online registries and kiosks
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- Figure 19: Usage of gift registries at retail stores, types of registry and multiple store usage, by age,
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- Figure 20: Usage of gift registries at retail stores, types of registry and multiple store usage, by education level, October 2006
- Wedding registry retail access choices
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- Figure 21: Types of registries used, online vs retail store, by age, October 2006
- Baby shower registry retail access choices
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- Figure 22: Types of registries used for birth of child/baby shower, online vs retail store, by education,
Advertising and Promotion
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- Introduction
- The importance of the Internet
- The Knot
- Macy’s
- Dillard’s
- Crate and Barrel
- Williams-Sonoma
- Target
- Wal-Mart
- JC Penney
- Kohl’s
- Bed Bath & Beyond
- Linens ‘n Things
The Consumer: Gift Registry Usage and Applications
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- Introduction
- Overall use of gift registries
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- Figure 23: Usage of gift registries, by gender, October 2006
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- Figure 24: Usage of gift registries, by age, October 2006
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- Figure 25: Usage of gift registries, by household income, October 2006
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- Figure 26: Usage of gift registries, by race/ethnicity, October 2006
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- Figure 27: Usage of gift registries, by marital status, October 2006
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- Figure 28: Usage of gift registries, by household size, October 2006
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- Figure 29: Usage of gift registries, by presence of children in household, October 2006
- Occasions for using a registry
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- Figure 30: Reasons for using gift registries, by gender, October 2006
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- Figure 31: Reasons for using gift registries, by age group, October 2006
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- Figure 32: Reasons for using gift registries, by household income, October 2006
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- Figure 33: Reasons for using gift registries, by race/ethnicity, October 2006
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- Figure 34: Reasons for using gift registries, by marital status, October 2006
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- Figure 35: Reasons for using gift registries, by size of household, October 2006
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- Figure 36: Reasons for using gift registries, by number of children in household, October 2006
The Consumer: Wedding Registries
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- Wedding registry selection
- Factors influencing decision to use wedding registry service
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- Figure 37: Factors considered when deciding on a registry—wedding registry users, by gender, October 2006
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- Figure 38: Factors considered when deciding on a registry—wedding registry users, by education level, October 2006
- Wedding registry notification
- How guests were informed of wedding registry
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- Figure 39: Methods of informing guests about a registry, by gender, October 2006
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- Figure 40: Methods of informing guests about a registry, by race/ethnicity, October 2006
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- Figure 41: Methods of informing guests about a registry, by education level, October 2006
- What wedding registrants want
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- Figure 42: Types of items on wedding gift registries, by age, October 2006
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- Figure 43: Types of items on wedding gift registries, by education level, October 2006
- Product availability
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- Figure 44: Availability of registry items—topline, October 2006
- Guest usage of wedding gift registries
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- Figure 45: Number of guests who ordered through the registry for a wedding, by household income,
- Gift registries and destination weddings
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- Figure 46: Had a destination wedding and it affected registry/gift giving, by gender, October 2006
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- Figure 47: Had a destination wedding and it affected registry/gift giving, by race/ethnicity, October 2006
- Gift registries and second marriages
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- Figure 48: Acceptance of wedding gift registries if not a first marriage, by age, October 2006
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- Figure 49: Acceptance of wedding gift registries if not a first marriage, by region, October 2006
- Attitudes toward giving cash as a gift
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- Figure 50: ‘Cash is acceptable as a wedding gift’, by gender, October 2006
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- Figure 51: ‘Cash is acceptable as a wedding gift’, by education level, October 2006
The Consumer: Gift Registries and Other Occasions
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- Baby showers
- Factors influencing decision to use baby shower registry service
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- Figure 52: Factors considered when deciding on a registry—birth/baby shower registry users—topline, October 2006
- How guests were informed of baby shower registry
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- Figure 53: Methods of informing guests about a registry—birth/baby shower registry users—topline,
- What baby shower registrants want
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- Figure 54: Types of items on child/baby shower registries, by number of people in household, October 2006
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- Figure 55: Number of guests who ordered through the registry for a birth of a child/baby shower—topline, October 2006
- Attitudes toward using gift registries for other occasions
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- Figure 56: Acceptable to use gift registries for other events, by race/ethnicity, October 2006
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- Figure 57: Acceptable to use gift registries for other events, by level of education, October 2006
The Consumer: Why Registries Aren’t Used
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- Figure 58: Reasons for not using registries, by age, October 2006
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- Figure 59: Reasons for not using registries, by household income, October 2006
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- Figure 60: Reasons for not using registries, by marital status, October 2006
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- Figure 61: Reasons for not using registries, by employment status, October 2006
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Future Trends
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- A stagnant “marriage market”
- Echo Boomers to the rescue
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- Figure 62: U.S. population by generation, 2005-2010
- Internet to facilitate growth
- Untapped interest in using registries for occasions other than weddings
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- Figure 63: Acceptable to use gift registries for other events, by race/ethnicity, October 2006
- Registry evites to catch hold
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- Figure 64: Methods of informing guests about a registry, by gender, October 2006
- The home ownership—housewarming gifts connection
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- Figure 65: Sales of new and existing homes, 2000-05
- Wooing the groom—Home Depot
- Charities vie for a slice of the wedding pie
- What’s hot and what’s not
- A gift for every occasion
- Gift cards: a possible challenger
- Smaller families and the infant registry market
- The emergence of non-traditional gift registries
- Market forecast
- Gift registry market
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- Figure 66: Forecast of the total value of the U.S. gift registry market, at current and constant prices, 2006-11
- Forecast Factors
Appendix: Trade Associations
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- Association of Bridal Consultants
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