One of the most striking aspects of the book market in the past two years is the extent of price discounting. This has escalated as the major grocery multiples, and especially Tesco and Asda, have taken a greater interest in books, expanding their ranges and targeting a larger market share. Because of their massive buying power and ability to treat books as a loss leader, the supermarkets have dramatically affected ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Market in Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels of Distribution
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brand Elements
Retail Competitor Analysis
Retailer Profiles
Retail Advertising and Promotion
Other
Industry Insights
Where They Buy Books
Where They Buy Books – Detailed Consumer Demographics
How They Shop for Books
How They Shop for Books – Detailed Consumer Demographics
Improving the Shopping Experience
Improving the Shopping Experience – Detailed Consumer Demographics
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