Table of Contents
Introduction and Abbreviations
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- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Hotels market sees steady growth; competition breeds better service
- Growth in number of travellers drives demand and rates higher
- Household income levels help determine who stays
- Gay-friendly hotels lure the $80 billion GLBT market
- Location, price and size of property are key segments
- Suppliers moving from owning to managing/franchising
- More face-to-face promotion
- Online sales gain; hotel brands challenging online travel agencies
- Incidence of stays and spending on hotel
- How respondents choose and book a hotel
- What is most important to consumers?
- Bright future for hotel industry
Market Drivers
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- Travel costs and patterns
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- Figure 1: Travel price index* and consumer price index*, 2001-06
- More travellers in the U.S.
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- Figure 2: Total U.S. domestic travel volume, millions of person trips, 1994-2004
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- Figure 3: International and overseas* visitors to U.S., 1998-2005
- Distribution of income
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- Figure 4: Disposable personal income, at current and constant prices, 2000-05
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- Figure 5: Distribution of U.S. households, by income, 1999 and 2004
- Figure 6: Number of room nights, by income, 2004
- Demographics
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- Figure 7: U.S. population projections and number of hotel users, by age, 2001 and 2006
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- Figure 8: U.S. Hispanic population projections and number of hotel consumers, by age, 2001 and 2006
- Resilient GLBT market a boon for gay-friendly hotels
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- Figure 9: Total travel expenditure by GLBT Americans, at current and constant prices, 2000-05
- New supply not meeting rising demand
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- Figure 10: New hotel rooms added in U.S., 1997-2005
- Condo hotels drive hotel development in oceanside and urban areas
Market Size and Trends
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- Figure 11: Sales of hotel accommodations, at current and constant prices, 2001-06
- Figure 12: Graph: Sales of hotel accommodations, at current and constant prices, 2001-06
- Trends in occupancy and revenue per room
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- Figure 13: Hotel occupancy and revenue, 2001-05
- Trends in service
- Investment in technology upgrades
- New ways to get fit
- Less is more
- Laps of luxury
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Market Segmentation
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- Rate structure
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- Figure 14: Hotels, segmented by rate structure, 2003 and 2005*
- Figure 15: Graph: Hotels, segmented by rate structure, 2003 and 2005*
- Location of hotel
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- Figure 16: Hotels, segmented by location, 2003 and 2005*
- Figure 17: Graph: Hotels, segmented by location, 2005*
- Number of rooms
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- Figure 18: Hotels, segmented by number of rooms, 2003 and 2005*
- Figure 19: Graph: Hotels, segmented by number of rooms, 2005*
Supply Structure
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- Companies and brands
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- Figure 20: International system-wide* revenue for top ten global hoteliers, 2003 and 2005
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- Figure 21: Number of North American hotel rooms for top five ranked hotel groups in U.S., 2005
- Company profiles
- Accor North America
- Best Western International
- Carlson Hotels Worldwide
- Cendant Corporation (Wyndham Worldwide Corporation)
- Choice Hotels International, Inc.
- Hilton Hotels Corporation
- InterContinental Hotels Group PLC (IHG)
- Marriott International, Inc.
- Starwood Hotels & Resorts Worldwide, Inc.
Advertising and Promotion
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- Accor North America
- Motel 6
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- Figure 22: Television advertisement: Motel 6, 2006
- Best Western International
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- Figure 23: Television advertisement: Best Western, 2006
- Carlson Hotels Worldwide
- Country Inn & Suites
- Cendant/Wyndham Worldwide
- Choice Hotels International, Inc.
- Hilton Hotels Corporation
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- Figure 24: Television advertisement: Hilton Hotels, 2006
- Hilton Garden Inn
- InterContinental Hotels Group
- Holiday Inn
- InterContinental
- Priority Club
- Marriott International Inc.
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- Figure 25: Television advertisement: Marriot Courtyard, 2006
- Starwood Hotels & Resorts Worldwide, Inc.
- Aloft
- W Hotels and Westin
Retail Distribution
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- Introduction
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- Figure 26: U.S. sales of hotels, by channel, 2003 and 2005
- Hotel companies limit supply to certified third parties
- Online travel agencies changing hands
- Online agency profiles
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- Figure 27: Online travel agency market share, 2004
- Expedia (IAC/InterActive Corp.)
- Travelocity (Sabre)
- Orbitz (Cendant)
- Priceline
The Consumer
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- Introduction
- Summary
- Hotel usage peaks for 35-54 year-olds
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- Figure 28: Accommodation on last domestic trip, January-September 2005
- Incidence of hotel stays
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- Figure 29: Incidence of hotel stays, January-September 2005
- Average number of nights peaks at age 45-64
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- Figure 30: Hotel nights for personal reasons/vacation in the past 12 months, January-September 2005
- Mid-priced brands most popular
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- Figure 31: Hotel brands stayed, January-September 2005
- Membership in frequent guest programs
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- Figure 32: Enrollment in frequent guest program, January-September 2005
- Incidence of leisure and business travel
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- Figure 33: Incidence of leisure and business travel, July 2006
- Combination of hotel and flight
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- Figure 34: Booking of flight, hotel, or both—leisure trips, July 2006
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- Figure 35: Booking of flight, hotel, or both—business trips, July 2006
- Average spending per night on hotel
- Leisure
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- Figure 36: Mean spending per night on hotel for leisure, July 2006
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- Figure 37: Mean spending per night on hotel for leisure, by gender, July 2006
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- Figure 38: Mean spending per night on hotel for leisure, by age of respondent, July 2006
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- Figure 39: Mean spending per night on hotel for leisure, by household income, July 2006
- Business
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- Figure 40: Mean spending per night on hotel for business, July 2006
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- Figure 41: Mean spending per night on hotel for business, by age of respondent, July 2006
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- Figure 42: Mean spending per night on hotel for business, by household income, July 2006
- Importance of hotel attributes
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- Figure 43: Importance of hotel attributes—mean, July 2006
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- Figure 44: Importance of hotel attributes—mean, by age, July 2006
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- Figure 45: Importance of hotel attributes—mean, by household income, July 2006
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- Figure 46: Importance of hotel attributes—mean, by race/ethnicity, July 2006
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- Figure 47: Importance of hotel attributes—mean, by Hispanic ethnicity, July 2006
- Methods used for booking
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- Figure 48: Method of booking, July 2006
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- Figure 49: Method of booking, by age, July 2006
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- Figure 50: Method of booking, by household income, July 2006
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- Figure 51: Method of booking, by race/ethnicity, July 2006
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- Figure 52: Method of booking, by marital status, July 2006
- Hotel services and amenities used
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- Figure 53: Hotel services and amenities used, July 2006
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- Figure 54: Hotel services and amenities used, by age, July 2006
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- Figure 55: Hotel services and amenities used, by household income, July 2006
- Attitudes/opinions regarding hotels and their features
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- Figure 56: Attitudes/opinions regarding hotels and their features, July 2006
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- Figure 57: Attitudes/opinions regarding hotels and their features, by gender, July 2006
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- Figure 58: Attitudes/opinions regarding hotels and their features, by age, July 2006
Future and Forecast
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- Future trends
- Demographics
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- Figure 59: U.S. population projections and number of hotel users, by age, 2006 and 2011
- Growing number of international visitors
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- Figure 60: Forecast of international travellers to the U.S., 2006-08
- Fighting high gas prices
- Condo hotels helping to drive new construction of luxury hotels
- Making the hotel the destination
- Race to better service in luxury segment
- Market forecast
- Hotel accommodations
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- Figure 61: Forecast of hotels and accommodations, at current and constant prices, 2006-11
- Figure 62: Graph: Forecast of hotels and accommodations, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
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