Baby and Nursery Equipment - UK - October 2008
Baby and Nursery Equipment - UK - October 2008

The baby and nursery equipment market’s potential customer base is tightly defined and finite: prospective parents and parents of babies and very young children, as well as their friends and family. It is a staged market, with consumers needing different equipment at different times depending upon the child’s development. It is therefore critical to get marketing, promotion and product development right within this very small window of opportunity.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Purchases of Baby and Nursery Equipment
Appendix – Factors Influencing Buying Behaviour
Appendix – Attitudes Towards Buying Baby and Nursery Equipment

Other

Purchases of Baby and Nursery Equipment
Factors Influencing Buying Behaviour
Attitudes Towards Baby and Nursery Equipment