Bicycles - UK - January 2008
Bicycles - UK - January 2008

These are exciting times for Britain’s cycling community. July 2007 saw London and Kent host the high-profile Grand Départ of the sport’s most prestigious event, the Tour de France, and Britain has emerged as a force in world cycling, with male and female cyclists picking up a host of World Championship medals across all disciplines and age groups.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size, Segmentation and Forecast
Segment Performance
Distribution

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Brands
Brand Communication and Promotion

Other

The Bicycle-Owning Consumer
Attitudes Towards Cycling
Targeting Opportunities