Laundry and Dishwasher Appliances - UK - February 2008
Laundry and Dishwasher Appliances - UK - February 2008

The laundry appliance and dishwasher market can easily be dismissed as a replacement market with little potential for growth. Nothing could be further from the truth. Two thirds of UK households do not own a dishwasher and most could benefit from the convenience and improved washing performance of a modern dishwasher. Shifting consumer attitudes towards dishwashers point to future growth in this segment of the market.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Fast Forward Trends
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix
Appendix – Ownership and Attitudes Towards Dishwashers
Appendix – Key Attitudes
Appendix – Consumer Typologies

Other

Ownership of Washing Machines/Dryers and Factors Affecting Choice
Ownership and Attitudes Towards Dishwashers
Key Attitudes and Typologies
Attitudes – Ownership of Washing Machines/Dryers and Factors Affecting Choice