Women's Bodycare - UK - March 2007
Women's Bodycare - UK - March 2007

The principal finding of this report is one of rapid growth in bodycare, as women's well-established facial care regimes extend into caring for their bodies.Presentation is tied very much to broader social currents – the growing empowerment of women to feel good about themselves as they are and not to have to conform to some dictated ideal of perpetual youth and an eternal US size 0 figure. This report ...

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