Spain continues to dominate UK overseas travel with over a quarter of market share, but has become a mature market with little room for large-scale volume growth, and now stands at a critical crossroads in its development. Can Spain diversify beyond its beach package inheritance in the years ahead? Can it successfully appeal to both the mass market and to fast-growing niche markets or does it face a clear choice?
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The Consumer – Holidays Taken to Spain
The Consumer – Future Intentions
The Consumer – Perceptions of Spain
2nd July 2007
The UK market for Spanish holidays has returned to growth in 2006/07, after losing market share to cheaper non-euro destinations such as Turkey, Eastern Europe and Egypt in 2004/05.
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