Table of Contents
Introduction and Abbreviations
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- Definition
- Ice cream regulations
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Health development
- Get in the game
- Eyes on the freezer
Executive Summary
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- Breaking away from seasonality
- Impulse hit by poor summers
- Families matter
- Health can inspire
- Take home treats
- Impulse barriers
- Manufacturers lead
- Looking towards the future
Market Drivers
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- Seasonal highs
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- Figure 1: Average summer temperature and sunshine hours in the UK, 2000-05
- 2003 led to positive outlook
- Part of a day out
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- Figure 2: Domestic holidays and expenditure, 1999-2004
- Reasons to spend
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- Figure 3: PDI and consumer expenditure, at constant 2000 prices, 2000-10
- Boosting premiums
- Retro children
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- Figure 4: Trends and projections in UK population, by age group, 2000-10
- Pocket money choices
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- Figure 5: Average amount of money received per week by children aged 7-14, by gender and age group, 2002-05
- Parental choice
- Decline in families
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- Figure 6: UK households and one-person households, 2000-09
- Indulgence and health
- Alternative options
- Home freezing
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- Figure 7: Household penetration of refrigeration appliances, 2000-05
Market Size
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- Figure 8: UK retail sales of ice cream, 2000-05
- Year round summer
- Suppliers contribute
- Take home for modern living
- Trading up
- A new benchmark for health
- The health landscape
- Take Home vs Impulse
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- Figure 9: UK retail sales of impulse and take-home ice cream, by value, 2000-05
- Take Home
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- Figure 10: UK retail sales of take home ice cream, 2000-05
- Impulse
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- Figure 11: UK retail sales of impulse ice cream, 2000-05
- Snacking equality
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Market Segmentation
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- Impulse
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- Figure 12: UK retail sales of impulse ice cream, by sector, 2001-05
- Chocolate snacks
- Children’s products
- Not forgetting child obesity
- Refreshment
- Cones
- Others
- Take home
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- Figure 13: UK retail sales of take-home ice cream, by segment, 2001-05
- Multipacks
- Standard and bulk ice cream
- Premium ice cream
- Luxury/superpremium ice cream
- Complete ice cream desserts
- Frozen yogurts and sorbets
The Supply Structure
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- Brand shares
- Wrapped impulse share
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- Figure 14: Manufacturers’ branded shares in the wrapped impulse ice cream market, 2001-05
- Take home share
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- Figure 15: Manufacturers’ shares in the take-home sales of ice cream, 2001-05
Major Companies and Brands
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- Unilever ice cream and frozen foods
- Product positioning
- Carte D’Or
- Carte D’Or campaign
- Magnum
- Magnum campaign
- Cornetto
- Cornetto Campaign
- Solero
- Ben & Jerry’s
- B&J campaigns
- New B&J options
- Boosting brand profile
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- Figure 16: Above the line spend on Unilever ice cream brands, 2000-05
- NPD
- Wall’s innovations
- Ice cream parlours
- Richmond Foods
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- Figure 17: Above the line spend on Richmond Ice cream brands, 2000-05
- Skinny Cow
- Skinny Cow developments
- Nestlé
- New from Nestlé
- Frederick’s Dairies
- Frederick’s support
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- Figure 18: Above the line spend on Frederick’s Dairies ice cream brands, 2000-05
- Cadbury
- Del Monte
- General Mills UK Ltd
- Product positioning
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- Figure 19: Main monitored adspend by General Mills UK Ltd, 2000-05
- NPD
- Masterfoods Ice Cream
- Product positioning
- New product development
- Other companies
- Calypso
- Fayrefield Foods
- Green & Black’s
- Hill Station
- Mackies
- Pioneering Foods
- Weight Watchers from Heinz
- Yeo Valley
New Product Trends
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- NPD by product claims
- Health leads
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- Figure 20: Analysis of UK GNPD by claims, November 2004-05
- Nice and natural
- Matters of indulgence
- Global analysis
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- Figure 21: Global analysis of GNPD by claims, November 2004-05
- Innovators
- Functionality
- Formats
- Radical flavours
- Savoury options
Distribution
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- Legislation on impulse
- CTNS and locals lead impulse
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- Figure 22: Sales of wrapped impulse ice cream, by outlet type, 2001-05
- Limited mobility
- Multiples lead take home
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- Figure 23: Sales of take home ice cream, by outlet type, 2001-05
- Take home is the medium for change
- Too many offers
- Helping independents
The Consumer
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- Impulse ice cream
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- Figure 24: Types of ice cream bought on impulse, 2003-05
- Significant resistance
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- Figure 25: Netted types of impulse ice cream purchased within the last 6 months, August 2005
- Tradition prevails
- A family affair
- Maybe baby?
- A treat for all
- Youth appeal
- Targeting promotion
- Repertoire Analysis
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- Figure 26: Repertoire buying of impulse ice cream, August 2005
- Traditional values and limited buying
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- Figure 27: Repertoire buying of impulse ice cream, by impulse products purchased, August 2005
- The take-home market
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- Figure 28: Types of ice cream purchased for home consumption, 2003-05
- Lollies a growing in-home staple
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- Figure 29: Type of ice cream purchased for in-home consumption, August 2005
- Not in front of the children
- Resisting the revolution
- Easy snacking
- TV times
- Take home repertoire
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- Figure 30: repertoire purchase of take home ice cream products, August 2005
- Just one Cornetto?
- One or many
The Consumer: Detailed Demographics
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- Figure 31: Netted types of impulse ice cream purchased within the last 6 months, August 2005
- Repertoire buying for impulse ice cream
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- Figure 32: Repertoire purchasing of impulse ice cream by type, August 2005
- Take home ice cream
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- Figure 33: Type of ice cream purchased for in-home consumption, August 2005
- Repertoire buying for take home ice cream
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- Figure 34: Repertoire buying of ice cream for in-home consumption, August 2005
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- Figure 35: Repertoire buying of ice cream for in-home consumption by type of ice cream purchased, August 2005
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- Figure 36: Cross analysis of purchase repertoire of take home ice cream products, against product type, August 2005
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The Consumer – Attitudes and Behaviour
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- Figure 37: Attitudes to buying ice cream, 2003-05
- Prompted by promotion
- Consumer typology groups
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- Figure 38: Consumer typology group for attitudes to ice cream, August 2005
- Traditional Treaters (37% of sample)
- The Cold Shoulder (34% of sample)
- Habitual Stockists (19% of sample)
- Anytime Anywhere (10% of sample)
- Supermarket targeting
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- Figure 39: Consumer typology groups for ice cream, by supermarket used, August 2005
- Cross analysis
- Impulse ice cream
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- Figure 40: Cross analysis of impulse ice cream purchased with attitudes to buying ice cream, August 2005
- Take home ice cream
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- Figure 41: Cross analysis of take home ice cream purchased with attitudes to buying ice cream, August 2005
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Consumer Attitudes and Behaviour: Detailed Demographics
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- Figure 42: Consumer typology groups for attitudes to ice cream, August 2005
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- Figure 43: Consumer typology groups for attitudes to ice cream, by type of impulse ice cream purchased, August 2005
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- Figure 44: Consumer typology groups for attitudes to ice cream, by type of take home ice cream purchased, August 2005
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The Future and Forecast
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- Figure 45: Forecast of the UK ice cream market, by value, 2005-10
- Figure 46: Forecast of the UK ice cream market by volume and average spend per litre, 2005-10
- The competitive set
- Throwing the health net wider
- Refreshing changes
- Shift away from promotions
- New targets
- Factors used in the forecast
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