Table of Contents
Introduction
Theme: Echo Boomers Start to Come of Age in the Housing Market
-
- Introduction
- Reports cited
- Abbreviations
- Executive Summary
- Echo Boomers already changing the housing market
- Driving the markets for home improvement and furnishings
- Future consumer spending always rides on the behavior and attitudes of younger adults
- Echo Boomers will drive the housing market in 2006-10
- The size of the Echo Boomer generation
-
- Figure 1: U.S. population, by generation, 2004 and 2010
- Impact on the housing market
-
- Figure 2: Home moves, purchase of new home and first home ownership, by age and marital status, 2004
- Women are the key to household establishment
- Hispanics are young and have much potential to participate
- Home equity—a ready source of funds for home improvement
- Personal saving—less and less of it
-
- Figure 3: U.S. personal savings rate as a percentage of disposable personal income, 1980-Q3 2005
- Even with a rapidly expanding home market, there is some worry
-
- Figure 4: Concern about having enough cash to pay expenses, by household income, October 2005
- Consumer markets related to housing
- Staggering amounts of spending on residential repairs and maintenance
-
- Figure 5: Expenditures for residential improvements and repairs, 1999-2004
-
- Figure 6: Types of home improvements made, by age, May 2003-April 2004
- Filling up those big American homes
-
- Figure 7: Increases in new home size, 1950-2004
- Furniture buying is youth-driven
-
- Figure 8: Furniture purchases in the last 12 months, by age, January-September 2004
-
- Figure 9: Purchased outdoor furniture in the last 24 months, by age, August 2005
- Major household appliances
-
- Figure 10: Household appliances purchased in the last 12 months, by race/ethnicity and age, November 2004
- Paint and wallcoverings—age impacts behaviors and attitudes
- Future and forecast
-
- Figure 11: Forecast of U.S. retail home channel sales and selected consumer home furnishings, 2004-09 and 2004-10
Theme: Young Adults and Technology
-
- Introduction
- Reports cited
- Abbreviations
- Executive Summary
- A “generation gap” in new technology
- Portability is increasingly expected by younger consumers
- Young adults embrace high-tech…
- …but middle-aged adults still have the buying power
- Tech markets will be among the fastest-growing consumer products
- The computer “generation gap”
-
- Figure 12: Incidence of computer and software ownership, by age, January-September 2004
-
- Figure 13: Specific applications for home computers, by age, September 2005
-
- Figure 14: Respondent attitudes toward the Internet and the implications on daily life, by age, January-September 2004
- Going mobile
-
- Figure 15: Respondent attitudes toward home computers, by age, September 2005
-
- Figure 16: Incidence of wireless living products, by age, January 2005
- Entertainment technologies
-
- Figure 17: Desired qualities in consumer electronics, by age, September 2005
-
- Figure 18: Understanding of different types of DTV, by age, September 2005
- High-tech: smaller, lighter, and multifunctional
- DVR/TiVo
-
- Figure 19: Attitudes towards DVR/TiVo, by age, September 2005
- Satellite radio
-
- Figure 20: Attitudes towards satellite radio, by age, September 2005
- A peek at teen tech uptake
-
- Figure 21: Online application and instant messaging program usage, adults and teens, January-September 2004
- Future trends and forecast
- Teens already starting to change the landscape—and the theme is individualization
-
- Figure 22: Attention paid to advertising in various media types, by age, October 2005
- Tech markets will be among the fastest-growing consumer products
-
- Figure 23: Forecast of U.S. sales of DTV, at current and constant prices, 2005-08
-
- Figure 24: Total forecast U.S. sales of mobile phones and service, at current and constant prices, 2004-09
Theme: Multi-Tiered Marketing
-
- Introduction
- Reports cited
- Abbreviations
- Executive Summary
- Multiple tiers of product choices
- Four types of shoppers
- Store brands illustrate the multi-tiered market
- Income can be irrelevant to purchasing decisions
- More households with high incomes, but declining median income
-
- Figure 25: Distribution of U.S. households, by income, 1999 and 2004
-
- Figure 26: Median household income, at constant values, 1994-2004
- Figure 27: eClips discussion about purchasing premium foods
-
- Figure 28: eClips discussion about buying small amounts of indulgent foods
- Multi-tier shoppers and multi-tier products
- Generational differences
- Food and drink: store-brand vs. branded products
-
- Figure 29: Attitudes and opinions regarding store-brand and national brand products, agree summary, January 2005
-
- Figure 30: Preference for store brand vs. national brand, January 2005
-
- Figure 31: FDM sales of store-brand carbonated beverages as a percentage of overall carbonated beverage sales, 2000-05
- Food: premium vs. mainstream chocolate
-
- Figure 32: Total U.S. FDM sales of premium chocolate confectionery, at current and constant prices, 2000-05
- Apparel: specialty vs. mass-market jeans
-
- Figure 33: Jean purchasing, by brand, by household income, January-September 2004
- Consumer electronics: top vs. bargain brands
-
- Figure 34: Attitudes towards A/V brands, September 2005
- Computers: top vs. bargain brands
-
- Figure 35: Attitudes towards computer brands, September 2005
- Future trends
- Carbonated beverages
- Milk
- Handbags
Theme: Obesity
-
- Introduction
- Reports cited
- Abbreviations
- Executive Summary
- Weight problems are seen across population segments
- Too much food, too little exercise
- “Failure” guarantees success for the weight loss industry
- GNPD record of new products provides key information on the development of health-related claims
- Sales of diet food and beverages outperformed regular versions
- The future of obesity
- Excess weight is an equal-opportunity problem—the facts
-
- Figure 36: Overweight people aged 20+, by gender, age, and race/Hispanic origin, 1988-94 and 1999-2002
-
- Figure 37: Obese people aged 20+, by gender, age, and race/Hispanic origin, 1988-94 and 1999-2002
- Implications of adults being overweight/obese
- Children are getting heavier—the facts
-
- Figure 38: Prevalence of overweight among children and adolescents aged 6-19, for selected years 1963-65 through 1999-2002
-
- Figure 39: Attitudes towards children and obesity, August 2005
- Implications of children being overweight/obese
- Consumers’ attitudes towards the weight problem and how they were handling it in 2000-05
- Dieting to lose weight is common
-
- Figure 40: Dieting patterns, May 2003-April 2004
-
- Figure 41: Dieting patterns, by gender, May 2003-April 2004
-
- Figure 42: Dieting behavior, May 2003-April 2004
-
- Figure 43: eClips montage about Baby Boomers “indulging with control” and how all use water in their overall health and wellness regimen
- Good food, bad food, and diet food
- Good food and bad food
-
- Figure 44: Sales of foods with positive diet positioning (i.e. “good food”), 2000 and 2005
-
- Figure 45: Sales of foods with negative diet positioning (i.e. “bad food”), 2000 and 2005
-
- Figure 46: Attitudes toward soda pop, December 2004
- Diet food
-
- Figure 47: Total U.S. retail sales of frozen slimming meals, weight control beverages, and sports and energy bars (i.e. “diet food”), at current and constant prices, 2000-05
- Kids and “good and bad” food
-
- Figure 48: Consumption of foods by children aged 6-11, spring and fall 2004
- Exercise
-
- Figure 49: Attitudes towards exercise, May 2003-April 2004
-
- Figure 50: Participation in sports, by lifestage group, January-September 2004
-
- Figure 51: Frequency of regular exercise program in the past 12 months, May 2003-April 2004
- Children and exercise
-
- Figure 52: Time spent watching television, by gender and age, May 2003-April 2004
- GNPD—what the trend in new products says about nutritional awareness
-
- Figure 53: GNPD’s U.S. new product introductions with health-related claims, 2002-05
- Future trends and forecast
- How the issue of obesity will evolve during 2006-10
-
- Figure 54: Forecast of U.S. sales of selected foods and beverages, comparing diet and regular, 2004-09
Theme: Niche Foods and the Individualization Trend
-
- Introduction
- Reports cited
- Abbreviations
- Executive Summary
- Niche foods fit a larger trend towards individualization
- Food fads
- Food fears
- Fancier foods
- Driving the at-home food industry: fads, fears, and fancier foods
- Food fads
- Diet and weight loss fads
-
- Figure 55: Total U.S. FDM sales of slimming meals, at current and constant prices, 2000-05
-
- Figure 56: Sales of frozen slimming meals, at current and constant prices, 2002-05
- “Good for you” food fads
-
- Figure 57: Benefits consumers seek in healthy snacks, May 2005
- Lifestyle and aspiration fads
-
- Figure 58: Sales of intrinsic health bars at FDM*, 2000-05
- Food fears
- Food safety and the integrity of the food supply
-
- Figure 59: Reasons for purchasing kosher products, April 2005
-
- Figure 60: Sales of meat and poultry substitutes, at current and constant prices, 2000-05
- Personal food issues
-
- Figure 61: Sales of milk substitutes in FDM and natural food stores, at current and constant prices, 2000-05
-
- Figure 62: eClips - individual use of soy products due to one family member’s “mild” allergy to milk
-
- Figure 63: The heart health market, at current and constant prices, 2000-05
-
- Figure 64: Concern about heart health, by age, June 2005
-
- Figure 65: FDM sales of selected sugar-free food and beverages, at current and constant prices, 2000-05
-
- Figure 66: Perceived healthiness of sugar-free foods compared to those with sugar, March 2005
-
- Figure 67: eClips - individual use of soy products due to one family member’s “mild” allergy to milk
- The quest for fancier foods
- “Better for you” foods
-
- Figure 68: FDM sales of packaged smoothies and yogurt drinks, at current and constant prices, 2000-05
-
- Figure 69: Reasons for not drinking smoothies, October 2005
- “Fancy foods”
- Even the static world of alcoholic spirits can become fancy
-
- Figure 70: Total U.S. FDM sales of flavored alcoholic beverages, at current and constant prices, 2000-05
-
- Figure 71: Attitudes towards FAB consumption, March 2005
- Future and forecast
-
- Figure 72: Forecast of niche foods, 2004-09 and 2005-10
Back to top