Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Declining volume of admissions shrinks sales
- Increasing competition from home entertainment
- Consumer attentions are splintered
- The Hollywood oligopoly continues
- Film marketing budgets decrease
- Theater chains consolidate
- Screens to digitize nationwide
- Age drives attendance
- Theaters need new value proposition
- Sales to decline in constant dollars
Market Drivers
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- Effective film marketing and content
- Movie sequels
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- Figure 1: Movie sequels grossing over $100 million, 2000-05
- Star power
- Declining power of TV advertising
- Competition from other entertainment media
- Home video
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- Figure 2: Home video unit sales to U.S. dealers, by segment, 2000-04
- VoD and DVR
- Video gaming
- Population characteristics
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- Figure 3: U.S. population, by age, 2000-10
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- Figure 4: U.S. population, by race and Hispanic origin, 2000-10
- Figure 5: Graph: Black, Hispanic, and Asian shares of U.S. population, 2000-10
- Distribution of income in the U.S.
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- Figure 6: Number of households per income group, 2000 and 2003
- Figure 7: Graph: Share of households per income group in 2003 and change from 2000
Market Size and Trends
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- Market size
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- Figure 8: Cinema box office, concession and advertising sales, at current and constant prices, 1999-2005
- Figure 9: Graph: Cinema box office, concession and advertising sales, at current and constant prices, 1999-2005*
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- Figure 10: Movie theater admissions and average ticket price, 1999-2005
- Digital content technology
- Loyalty programs
Market Segmentation
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- Overview
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- Figure 11: Cinema theater sales, by revenue stream, 2003 and 2005
- Figure 12: Graph: Cinema theater sales, by revenue stream, 2005
- Box office revenue
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- Figure 13: Sales of movie tickets at box office, at current and constant prices, 1999-2005
- Figure 14: Graph: Sales of movie tickets at box office, at current and constant prices, 1999-2005*
- Concessions revenue
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- Figure 15: Sales of theater concessions, at current and constant prices, 1999-2005
- Cinema advertising
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- Figure 16: Sales of cinema advertising, at current and constant prices, 2002-2005
- Figure 17: Graph: Sales of cinema advertising, 2002-2005
Supply Structure
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- Overview
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- Figure 18: Box office share, by distributor, 2001-05
- Film rentals
Advertising and Promotion
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- Figure 19: Media expenditures and total sales for selected distribution companies, 2004
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- Figure 20: Average advertising cost of new feature films, 2000-2004
- Media selection
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- Figure 21: Allocation of advertising spend, by media for MPAA member companies, 2000-2004
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- Figure 22: Studio spending on television, by platform, 2000-04
- The role of the theater chain
- Brand differentiation
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Retail Distribution
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- Introduction
- Overview
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- Figure 23: Top american theater chains, by number of screens, 2000-05
- Difficulty with profit margins—1998-2000
- Reorganization and consolidation—2000-2002
- Cash flow stabilization—2002-2005
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- Figure 24: Revenues for top american theater chains, 2003-05
- Theater companies
- Regal Entertainment
- AMC Entertainment
- Cinemark USA
- Carmike Cinemas
- Loews Cineplex Entertainment
- Other companies
- Online ticket sales
The Consumer
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- Introduction
- Adults and movies
- Moviegoers
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- Figure 25: Movie attendance, by demographic factors, January-September 2004
- Age
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- Figure 26: Frequency and timing of attendance, and types of movies seen, by age, January-September 2004
- Income
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- Figure 27: Frequency and timing of attendance, by household income, January-September 2004
- Presence of children
- Race/ethnicity
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- Figure 28: Frequency and timing of attendance and types of movies seen, by race/ethnicity, January-September 2004
- Gender
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- Figure 29: Types of movies seen, by gender, January-September 2004
- Geographic region
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- Figure 30: Frequency of attendance, by geographic region, January-September 2004
- Cohorts
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- Figure 31: Frequency and timing of attendance and types of movie seen, by cohort, January-September 2004
- Film selection
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- Figure 32: Factors affecting film selection, by age, June 2005
- Theater selection
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- Figure 33: Factors affecting theater selection, by age, June 2005
- Teen attendance
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- Figure 34: Frequency and timing of attendance and types of movies seen by teens, by age and gender, January-September 2004
- Teens’ film selection
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- Figure 35: Factors affecting film selection in teens, by age and gender, January-September 2004
- Kids
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- Figure 36: Frequency of attendance in kids, by age, January-September 2004
- Kids’ film selection
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- Figure 37: Factors affecting film selection in kids, by age, January-September
- Concessions
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- Figure 38: Frequency of concession purchase, by age, June 2005
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- Figure 39: Frequency of concession purchase, by number of people in the household, June 2005
- Attitudes toward the concession stand
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- Figure 40: Attitudes toward concessions, by frequency of concession purchase, June 2005
- Value
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- Figure 41: Attitudes toward cost of movies, by highest level of education, June 2005
- The DVD alternative
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- Figure 42: Attitudes toward movie-going vs home viewing, by highest level of education, June 2005
- Trailers & advertising
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- Figure 43: Attitudes toward trailers and advertising, by age, June 2005
- Attitudes toward film and advertising content
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- Figure 44: Attitudes toward film and advertising content. by frequency of attendance, June 2005
- Activity correlations
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- Figure 45: Activities correlated to movie-going, January-September 2004
- Summary
Future and Forecast
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- Future trends
- Digitization
- Piracy
- Increased competition from home entertainment
- Theater evolution
- Pricing
- Cinema advertising
- Population changes
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- Figure 46: U.S. population, by age, 2000-2010.
- MARKET FORECAST
- Cinema box office, concession, and advertising
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- Figure 47: Forecast of total U.S. cinema box office, concession, and advertising sales, at current and constant prices, 2005-2010
- Figure 48: Graph: Forecast of total U.S. cinema box office, concession, and advertising sales, at current and constant prices, 2005-2010*
- Movie tickets at box office
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- Figure 49: Forecast of U.S. sales of movie tickets at box office, at current and constant prices, 2005-2010
- Theater concessions
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- Figure 50: Forecast of U.S. sales of theater concessions, at current and constant prices, 2005-2010
- Cinema advertising
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- Figure 51: Forecast of U.S. sales of cinema advertising, at current and constant prices, 2005-2010
- Forecast factors
Appendix: Trade Associations
Appendix: Cohort Definitions
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