Cooking Enthusiasts US - May 2006
Cooking Enthusiasts US - May 2006

This report focuses on the “cooking enthusiast” or those consumers who embrace cooking as a leisure pursuit. Some Americans, especially older generations and emerging minorities such as Asians and Hispanics, regard cooking as necessity of daily living. However, some Americans consider themselves “foodies,” and outfit kitchens with high-end cooking gear, are willing to spend on the freshest ingredients, and generally pursue cooking as a lifestyle statement. This second group is ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Factors

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: Simmons Cohorts

Other

Introduction and Abbreviations
Degrees of Cooking Enthusiasm—Demographics
Attitudes and Opinions of Cooks
Another View of Cooking Enthusiasts: Traditionalists and Epicureans
Attitudes and Opinions of Traditionalists and Epicureans
Preferences of Traditionalists and Epicureans: What they Buy
Foods Preferences of Traditionalists and Epicureans: Where they Shop
Dining Out Habits of Traditionalists and Epicureans
Future Trends