Home Baking - UK - August 2006
Home Baking - UK - August 2006

The home baking sector has experienced something of a revival since Mintel last reported on this market in August 2002, despite the image of 21st Century consumers being time-pressed, convenience food devotees. Sectors such as dried fruits and nuts are showing particularly strong growth, essentially for their health benefits.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size
Market Segmentation
Distribution

Consumer

Consumer

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The Consumer
The Consumer – Attitudes and Motivations

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion
Major Companies and Brands

Other

Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Trends
Detailed Demographics
Detailed Demographics
The Baking Class
Detailed Demographics
The Future
Forecast