Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Note on IRI adjustments
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- A slipping market
- Demographics and diverse distribution drive market
- Men’s segment grows
- Drug stores preferred outlet
- Personal care giants make room for distinct companies
- Women, minorities use hair coloring the most
- Advertising relies on celebrity endorsement
- Future requires innovation
- Declines expected through 2006
Market Drivers
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- Wide range of hair-coloring product consumers
- Women maintain role as primary users
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- Figure 1: U.S. population, by age and gender, 2005
- Growing men’s market
- Teen market grows sales
- Multicultural consumer base
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- Figure 2: U.S. population, by race /Hispanic origin, 2004-10
- Diverse distribution channels
Market Size & Trends
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- Figure 3: Total U.S. FDM retail sales of hair-coloring products, at current and constant prices, 1999-2004
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- Figure 4: Graph: Total U.S. retail sales of hair-coloring products, at current and constant prices, 1999-2004*
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Market Segmentation
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- Overview
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- Figure 5: FDM sales of hair-coloring products, segmented by type, 2002 and 2004
- Figure 6: Graph: Share of sales of hair-coloring products, segmented by type, 2004
- All-over hair color
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- Figure 7: Sales of all-over hair color, at current and constant prices, 2002-04
- Men’s hair color
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- Figure 8: Sales of men’s hair color, at current and constant prices, 2002-04
- Highlighting hair color
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- Figure 9: Sales of highlighting hair color, at current and constant prices, 2002-04
Supply Structure
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- FDM sales by manufacturer
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- Figure 10: Manufacturer sales of hair-coloring products in the U.S., 2003 and 2004
- Companies and brands
- All-over hair color
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- Figure 11: Manufacturer brand sales of all-over hair-coloring products in the U.S., 2003 and 2004
- Men’s hair color
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- Figure 12: Manufacturer brand sales of men’s hair color products in the U.S., 2003 and 2004
- Highlighting hair color
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- Figure 13: Manufacturer brand sales of highlighting hair color products in the U.S., 2003 and 2004
- Company profiles
- L’ Oréal
- Procter & Gamble
- Combe, Inc.
- Revlon, Inc.
Advertising & Promotion
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- Introduction
- L'Oréal
- Clairol, Inc.
- Combe, Inc.
- Revlon, Inc.
- Garnier, Inc.
Retail Distribution
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- Introduction
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- Figure 14: U.S. retail sales of hair-coloring products, by channel, 2002 and 2004
- Drug Stores
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- Figure 15: U.S. drug store sales of hair-coloring products, 2002-04
- Supermarkets
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- Figure 16: U.S. supermarket sales of hair-coloring products, 2002-04
- Mass Merchandisers and Clubs
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- Figure 17: U.S. mass merchandiser and club store sales of hair-coloring products, at current and constant prices, 2002-04
The Consumer
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- Introduction
- Use of hair-coloring products
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- Figure 18: Use of hair-coloring products, January-September 2004
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- Figure 19: Use of hair-coloring products, by gender, January-September 2004
- Types of coloring products used
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- Figure 20: Types of hair-coloring products used, January-September 2004
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- Figure 21: Types of hair-coloring products used, by age, January-September 2004
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- Figure 22: Types of hair-coloring products used, by race/ethnicity origin, January-September 2004
- Incidence of hair-coloring product usage
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- Figure 23: Frequency of hair coloring in the last year, January-September 2004
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- Figure 24: Frequency of hair coloring in the last year, by age, January-September 2004
- Preferred hair-coloring brands
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- Figure 25: Preferred hair-coloring brands, January-September 2004
- Preferred drug channels for hair-coloring purchases
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- Figure 26: Preferred drug channels for purchases of home hair-coloring kits, January-September 2004
- Teen use of home hair-coloring kits
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- Figure 27: Teen use of home hair-coloring kits, January-September 2004
- Types of hair-coloring products teens use
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- Figure 28: Teen use of various home hair-coloring products, January-September 2004
- Frequency of use among teens
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- Figure 29: Frequency of teen use of home hair-coloring products, January-September 2004
- Hair-coloring brands used by teens
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- Figure 30: Hair-coloring brands used by teens, January-September 2004
- Use of home hair-coloring kits
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- Figure 31: Use of home hair-coloring kits in the past year, March 2005
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- Figure 32: Use of home hair-coloring kits in the past year, by household income, March 2005
- Attitudes towards hair coloring by non-users
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- Figure 33: Attitudes towards home hair-coloring kits among those who do not use them, March 2005
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- Figure 34: Attitudes towards home hair-coloring kits among those who do not use them, by gender, March 2005
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- Figure 35: Attitudes towards home hair-coloring kits among those who do not use them, by age, March 2005
- Reasons for use of home coloring kits
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- Figure 36: Attitudes towards home hair-coloring kits among those who use them, March 2005
- Summary
Future & Forecast
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- Future trends
- Addressing health concerns
- Custom color
- Easier application
- Celebrity trends
- Television shows encourage image alteration
- Teen impact
- MARKET FORECAST
- Hair coloring products
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- Figure 37: Forecast of total U.S. FDM sales of hair coloring products, at current and constant prices, 2004-2006
- All-over hair color
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- Figure 38: Forecast of U.S. FDM sales of over-all hair color, at current and constant prices, 2004-2006
- Men’s hair color
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- Figure 39: Forecast of U.S. FDM sales of men’s hair color, at current and constant prices, 2004-2006
- Highlighting hair color
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- Figure 40: Forecast of U.S. FDM sales of highlighting hair color, at current and constant prices, 2004-2006
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Clairol: Herbal Essence Extra Blonde Color Application Kit
- Kiwi: Deep Treat Masque Coloreflector
- Nexxus: Aloxxi Blue Lightener
- Colomer: Fanci-Full Touch-Up Stick
- Marc Anthony Cosmetics: Color Extender Daily Drops
- Redken For Men: Color Camo
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